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Watch the full class teaser

From naming and interior to menu composition and opening

Learn everything about starting a restaurant business!

CEO who created 'Gyeongridan-gil'

Learn about restaurant branding from Hong Seok-cheon

Italian bistro “My Chelsea”

Thai restaurant “Mai Thai”

“My Thai China” is a fusion of Thai and Chinese cuisine

“My Songba” where you can enjoy singing and wine at the same time

Dessert cafe “My Sweet”, cocktail bar “My Sky”

How did Hong Seok-cheon conceive and open these stores?

We have prepared the know-how to start a restaurant business, which is an endless selection process, and to reduce failure and increase cost performance.

What's different about the shops on Instagram, so people line up to eat?

What are the characteristics of shops that are consistently popular in a rapidly changing world?

How to prepare for changes while reading trends,

How to invite customers I want to target to my store

It was captured based on the 17 years of experience of CEO Hong Seok-cheon.

Discover a new trend called Thai food,

It was well-made and sold well according to the tastes of Koreans.

After experiencing the know-how one by one with the body through a very difficult process,

I felt more confident, and I had another sense of greed.

All of the stores that have opened since Give it the name “My”

I went on to create my own brand.

My class is not a restaurant business story that succeeds, but a restaurant business story that reduces failure.

Your own direction and goals

I tried to find a way to reduce failure by iterating over and over again until I decided on my goals. Every year, I'll narrow down the range of months, set goals, analyze the months that worked well and the months that didn't work, and show you how to improve them.

Changing trends

It's very difficult to read rapidly changing trends. Learn how to develop a target audience and naming by checking and analyzing according to trends to determine the right concept for the space.

Storytellers that add personality

The owner's sensibility and personality make a huge difference in the atmosphere of the store. I'll show you the interior concept, exterior signs, terraces, rooftops, and detailed accessories, and even how to choose tableware.

Menu selection

The biggest concern of everyone who is about to start a business is the main menu that I need to sell. Learn all about the structure of selecting a menu, a balanced menu, and how to measure prices.

Analysis of alley business

The alley business area lives and moves like a living thing. Since the alley business area continues to change according to the local economy, it is necessary to study business methods that meet trends, and for this purpose, I came here. You should learn about offline consumption patterns so that you can guess sales.

Services and marketing

We will tell the store about playlists, employee management, customer response methods, marketing methods to increase sales, and effective marketing strategies and know-how.

This class is for people like this

Those who want to create their own restaurant brand
Those planning a restaurant business with friends or family
Those who are overwhelmed with interior design, market research, and menu development
Those who are curious about restaurant management in line with trends and targets
Everyone who is just preparing for a restaurant business