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A music video director who worked with BTS tells you how to get started with visual direction and video production

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9 chapters
English · Japanese · Korean|Audio Korean

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Create a poster for my future work
2 Class Projects

It takes about 2 hours hour(s) to complete each project.

  • I'm going to make a poster by visually directing my work, which I directed.

  • I'm going to start the video with a plan and scenario I've created.

Skills You’ll Learn

Get to know yourself by collecting various data

I'm going to search for my color with my favorite photos, videos, fashion, interior stories, etc.

Planning a plan (treatment)

In order to make a video, I'm going to think about what and how to make it, and sort out my imagination.

Create a scenario

I'm going to summarize the story I want to tell using the principle of land and victory.

Create a storyboard (storyboard)

I'm going to visualize my thoughts and draw or create my own.

Practice for deciding on a location and making it a reality!

I'll plan the shooting in a location that fits the planning and scenario storyboard.

Creating a mise-en-scène with visual directing and art directing

Use everything you've learned to capture the best scene! Let's make a poster

BTS's <Heartbeat>

<Greed> I'm Jeong Joo, the music video director of Melomance

Hallo I'm Jeong Joo, CEO of Bowie Studio, music video, and commercial director!

I produced the music videos <Heartbeat (Ingame Movie) <Heartbeat (Ingame Movie) > and the melomance <Greedy>

As a commercial director, the brand Lafuma and Jong-shin Yoon collaborated to produce a music drama <Cha Eun-woo /Seolhyeon>.

Visual arts directors include NCT's MV Teaser <Seventh Sense>, Kim Dong-yul's <reply>, Black Horse's <ism>, Melomance's <gift>, Folkim's <to your beloved >,

Nike X Hypebeast <Hypebeast Cortez>, NC SOFT advertisement, Delivery Nation advertisement, Kakao Enterprise advertisement, etc.


Currently, they are active not only in Japan but also overseas.

At the same time that the music video achieved 100 million views, it was nominated for 4 Best Music Video categories and 1 Best Commercial Video category in Vietnam in 2019.

I'm actually a video non-major

I was just a college student who loved watching videos.

I liked watching it, and at some point I felt like I wanted to make it, so I randomly started.

It was really very different from watching a great video and making my own.

I started with something very trivial in the field.


I started by carrying and carrying heavy loads, and I also thought about what clothes to wear on the actors in the field.

I was able to create my current work through the experience and effort I experienced firsthand in the field.



Instead of field experience

Learn directly in class

It incorporates years of field experience and contains only the core of visual making and art directing.

There are various production courses on video, but most of them stop at delivering simple know-how.

It's very difficult to make the know-how you have taught yourself.

No matter how much I take notes and memorize them, I can't apply them right away. It is for this very reason that many people who start out with motivation give up and fail.




Ready-to-apply

I will tell you 6 formulas


  1. A plan based on what and how
  2. Scenario of the principle of land and land
  3. Visualization of thoughts
  4. How to use it in the field
  5. Mise-en-scène in 3 colors or less
  6. Artistic composition

First, I analyze the work by tearing it off myself.

It's not just about analysis, but through this process 6 formulas that compress actual field experiencesIt can be learned by.

Also, through missions, you will naturally learn algorithms in the style you imagine, After all, the style you like is mineYou will learn how to actually implement it by making it.




The principle of penetrating images

Do you only learn music videos?
No, I will learn the principles of making videos

Instead of dealing with editing tools that are difficult to apply Realization with video through stories and visual artsThis is a class where you can learn the methodology.

If you learn the methodology for video properly, not only music videos, but also for school assignments, contests, vlogs, YouTube videos, and movies Can be applied anywhere visual beauty is neededI will.




Quality that surpasses technology


I'll tell you how to shoot and what to shoot from the beginning.

Editing, color correction, and graphics are not the basis of a video.

Of course, editing skills are also important, but creating a complete video as a whole is limited only by post-production.

Not just post-production Strong story planning and visual artsLearn how to create quality video productions with.

Through the analysis of the entire video How to create highly finished creationsI will present it.


Everyone can listen to it, but

Feelings that no one teaches

After learning the production process My own videoI'm going to try making.

Practitioners who have already gone through trial and error in video production will also be of great help.

It's really hard to express something obvious in a novel way.

The video you want to share may also be a video that looks like you've already seen it somewhere.

We How to express it unobtrusivelyLearn about

There's definitely a way to make a better video, even if it's about the same story.




Even under adverse conditions

Discover beauty

Once you've completed your story, it's time to move your imaginary picture to the scene.

Weather, lighting, color, materials, and optimal time of day for a variety of productions The atmosphere of the scene determines the quality of the videoI can make it.

From location selection criteria to how to make active use of it, I'll tell you the secrets stemming from field experience.

One detail

It makes a big difference

Use of appropriate accessories and auxiliary materialsincreases the quality of the video by 200%.

We will propose content tailored to each person's budget and environment, and tell you how to use it realistically.





Bishop Jeong Ju

I recommend

🔊 Lim Chae-gun (current director Gokori)

“I wonder if there is a time these days when I can watch all the colorful videos with just one search. However, I can assure you that only Director Jeong Joo has the power of color. I learned that everything from the background to the props, costumes, and the makeup director's eye comes into contact with each other harmonizes beautifully in the video.”


🔊 Park Jae-Hong (YouTuber Wang Dae-nam)

“Director Jeong Joo is an excellent director for realisation. As those of you know, unexpected situations happen in the field that you wouldn't think of. Director Jeong Joo enacts a realistic alternative according to the situation of the day that happens in the field.”


🔊 Jae Young Jung (influencer Artvonjot)

“Director Jeong Joo's class is like an art school he attended when he was very young. It is not an entrance exam art that teaches formal pictures or necessary techniques. I often forget to paint, choose my own color, and paint it. It's a unique color that only I have. Before teaching the essentials, they explain the expressive materials, history, and genres, and let them discover for themselves what they ultimately want to show in the video. It's like a woven paint palette.”

Class Kit · Coaching Session

🔝 1:1 coaching directly taught by Director Jeong Joo (2 sessions)

  • You can ask 2 questions or review requests per coaching ticket.
  • We will write an answer of around 500 characters per question and send it to you.
  • You can get direct coaching on the plans created through the class.
  • We will work together to create a storyline and demo video
  • We will work together to solve the story you want to know before creating your own video.
  • Please also ask us about issues you wanted to know a little more about after making the video.
  • If there is a ruined product, we will provide customized coaching so that the quality can be improved.
  • For other class-related questions, we will wholeheartedly coach you within the limits of your answers.
  • Coaching vouchers can be used for 20 weeks after the date of purchase, and there is no refund for unused use within that period.

Curriculum

Creator

Jeong ju aeng

Jeong ju aeng

Film, Visual, Art I'm Jeong Joo, the representative director of Bowie Studio, who works as a director.

Starting with a part-time job in the field, he is active as an MV and commercial director with the goal of producing good videos.

As a masterpiece, BTS's “Heartbeat (Ingame Movie)”, Melomance's “Jealousy is good,” “Greed,” “Seolhyun, Cha Eun-woo, and Jong-shin Yoon are nice,” and art visual directors include “Gift” by Melomance, “Seventh Sense Teaser” by NCT, “Reply” by Kim Dong-yul, “Island” of Black Horse, “Island” by Black Horse, Nike 'Hypebeast Cortez', and NCSOFT There are advertisements, ethnic delivery advertisements, Kakao Enterprise advertisements, etc.

Currently, after expanding overseas beyond K-pop, Vietnam has been nominated for 4 nominations in the 2019 Best Music Video category and 1 in the 2019 Best Commercial Video category, making it a hit in Korea's status. What is the good video I mentioned earlier? I have two beliefs when it comes to making videos.

One is to create a “memorable scene” that won't go out of fashion. Typical examples include the headphone scene of Laboom and the scene on board the Titanic. It's my own belief in creating a video that always comes to mind when I hear a song, so I can immerse myself in memories for a while.

The second one is easy to make. If you put it simply, it may be misleading, but the meaning of easy here refers to “clearly conveying meaning.” Leave many devices in the video, but the message you want to convey is to keep the settings as simple as possible.

I too am still in the process of settling for this belief, and I would like to share the experience I have honed so far.

Hello, if you are curious about the story of director Jeong Joo, who achieved success in the midst of a series of setbacks in video art. Welcome!

bowievideokid

bowievideokid

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