Designers who are good at work are good at planning and research

Design means all kinds of work on 'how it works'.

Designers who are good at work do both planning and research.

This is because it is very rare for a design organization to actually only design as a means of consultation (design concept derivation, graphic design work, etc.).

When a new service is launched, when a new onboarding kit needs to be created, or when a new space needs to be branded, the in-house design team designers share research and planning.

You can do your job effectively if you analyze the problem accurately before making a lot of proposals, check it quickly with research, and set the planning direction.

Only in this class

Point 1. How to solve a problem for a designer with a broad range of designs with blurred boundaries

When you work in an in-house design team, what's more difficult to manage than a schedule is a vague direction, or direction.

When it comes to design projects, there are many stakeholders involved, so they have different ideas while working with customers as well as POs, developers, and fellow designers.

It's about defining the most important design project issues while designing.

Let me show you how to set goals for a design project and get consensus on why!

Point 2. A practice-oriented case of a designer who has experienced both B2C and B2B, startups and large companies

The problems designers deal with while working are becoming more complicated.

This is because product design, UX, and planners' work areas are increasingly overlapping, and B2B companies are expanding their business into B2C businesses.

I've experienced both B2B and B2B businesses and how design organizations work in startups and large companies.

Based on my experience, I'll share with you what they have in common and what differences they have!

If you're thinking about moving to a new job, it will be an opportunity to find out which industry is more suitable for you.

Point 3. A design planner's approach learned while applying design methodologies to practice

It's a good idea to look for and learn the methodologies you need to work from time to time.

This is because there are many obstacles to stopping work and continuing to learn.

We have organized a course where you can learn about design methodologies used by design planners along with practice-oriented cases.

Hello, this is WHTM

If you ask me that I'm a great designer, I'd be hesitant.

This is because I know very well that a great designer has a lot of competencies to possess, and I still don't have enough.

Nevertheless, I would venture to say that he is a designer with a sense of balance and logic.

“A designer with a sense of balance through various experiences”

I was able to gain a sense of balance through various industry experiences and domain experiences.

While working on B2C and B2B, manufacturing and service industries, and online and offline projects, I learned the lesson that customers and operators, suppliers and participants must be considered at the same time through 'learning by doing'.

“A designer with logic”

Logic is the most necessary competency for in-house designers when trying new things.

For 10 years, I've experienced that no outstanding design product can go out into the world without being persuaded from within.

I used to share the ridiculous phrase “internal customers do more than external customers” with my colleagues.

I think having the ability to logically persuade colleagues, collaboration departments, and C-Level is a hole method recognized as a good designer.

What the 10th year designer tells me

Know-how to become a designer who works well

STEP 1. Defining the problem

Customers aren't aware of the problems they're experiencing.

When designing, it is essential to clearly define the problem and confirm it at an early stage.

STEP 2. Formulate goals and hypotheses

Hypothesis-based verification is an increasingly important process in design.

You should start by verifying that the problem is a problem through design research.

Learn the process of defining a problem in a design project, setting goals, and creating a 'hypothesis' that can be verified.

STEP 3. Verifying through research

To make design research effective, it is necessary to systematize research, that is, to create a methodology for how to do research.

Each situation must be applied differently, but it is effective to create your own research method as a routine.

The goal of the class is to tailor your own methodology to suit your work characteristics, environment, and preferences through the research methodology I teach you.

Preparing for a successful project

By understanding the need for design research and learning the methodology, you can successfully carry out design projects.

If you've ever received feedback that “I think I need to start from the concept again” when reporting after creating a draft, then through this class, you can learn how to carry out a design project without having to go back to the beginning.

I'll show you how to reduce trial and error, persuade internal stakeholders, and create a design that resonates with the output.



I think designers need to be clear in their thoughts and the ability to communicate those thoughts well to others.

If you look at products, logos, and buildings created by historical figures who have proven their outstanding design achievements, the concept is clear and clear.

Wouldn't the way designers work be effective only in this way?

Design is not about creating works of art that are difficult to interpret, but about creating things that solve inconveniences and bring utility to life.

Through my 10-year in-house design team experience, I intend to transparently share trial and error, success stories, and attitudes that have continued to receive good reviews.