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From Google Analytics to Google Ads! A digital performance marketer's secret to reaching 100 million in salary

Beginner
10 chapters
English ยท Japanese ยท Korean|Audio Korean

Google Analytics
4 Class Projects

It takes about 20 to 30 minutes hour(s) to complete each project.

  • Visualize GA inflow paths

  • GA event generation

  • GA goal creation

  • GA-linked Google Ads ad execution

Skills Youโ€™ll Learn

Creating a Google Analytics event

You can collect specific information through shopping malls and websites that are in operation!

Create a Google Analytics goal

In addition to specific events, check specific information through goal setting!

Visualize the Google Analytics funnel

We can understand the behavior of customers who have entered our page!

Execute Google Ads ads

Let's execute Google Ads ads using data collected by Google Analytics!

Maybe I haven't been a โ€œmarketer like thisโ€ until now?


๐Ÿ’ฐ Formulate marketing strategies by focusing on references from third parties received through marketing and advertising agencies โ€œWhy don't we get results?๐Ÿ˜ค ' A marketer who is worried about that!


๐Ÿฆ The company carried out advertising marketing after twists and turns, โ€œJust without any insight ๐Ÿ“ Sending data ' Marketer!


If that's been the case until now,
Real digital marketing from now on
Get started! :D

 ๋””์ง€ํ„ธ ํผํฌ๋จผ์Šค ๋งˆ์ผ€ํŒ…์„ ์œ„ํ•œ ๊ตฌ๊ธ€ ์• ๋„๋ฆฌํ‹ฑ์Šค

โ–ถ ๏ธŽ Google Analytics for digital performance marketing


Not an option, but a must! Performance marketing

I joined the company in 2009, and my first department was the Marketing Division It was my online marketing advertising team. At that time, Apple's iPhone 3 was the first to enter the country, The new world of online marketingI was lucky enough to experience.


Digital performance marketing is now a must, not an option, in 2021It's time to do it. Now Outcome-oriented marketing using dataYou must learn!


Marketer
With what purpose and goals
Want to get concrete results?


To all of you through this lecture Be sure to deliver these 3 thingsI'll give it to you!


  1. Google Ads using Google Analytics Remarketing and advertising strategies
  2. Specific through events and goal setting Conversion rate data analysis
  3. To increase sales at Soho Mall and Independent Mall Practice-oriented performance marketing

If now A marketer for a company that executes a marketing budget of only 100 wonTry ramen with me from now on. Of all of you I'm sure to turn a budget like that into a worthwhile result.


Performance marketing is simple!

์ˆ˜๊ฐ•์ƒ ํ›„๊ธฐ 1

์ˆ˜๊ฐ•์ƒ ํ›„๊ธฐ 2

โ–ถ ๏ธŽ Student reviews

Honestly, my teaching experience isn't that brilliant. ^^; However, I have had a lot of experience in desperate and desperate marketing, so thankfully, I think many people sympathized with this part and understood it well!!


In my opinion, the core of performance marketing is as follows!

  • A clear goal : We call this part KPI. Why and what do you do marketing for? You must try to answer the question about first.
  • Trustworthy customer : Whether you know or don't know this part called Target has obvious results in performance marketing.
  • Attractive channels : Where do our customers come from? And where are our customers right now? Digital always leaves traces, so we must be able to gather these traces and use them as key clues.
  • Customer behavior : How much did customers respond to our events and goals? If we can know the data of customers who responded and those who did not, we will be able to offer a more efficient alternative next time.


Only for survival and results
I'm a real marketer who has been doing marketing.

A definite commitment of work experience & teaching experience!

์‹ค๋ฌด ๊ฒฝ๋ ฅ & ๊ฐ•์˜ ๊ฒฝํ—˜

๐Ÿ“ First promise,

Let's start with the basics and basic construction for marketing! You're not going to give it Marketing at eye level for beginners rather than difficult terms and wordsI will polish the basic skills of


๐Ÿ“ Second promise,

We will focus on marketing that can produce results. Some marketers think that the ability to execute budgets is a marketer's virtue. Of course, that area can also be an ability, but nowadays, marketing that earns money is an era where marketing that earns money is real marketing. Talk about marketing that is not just about spending money, but about marketing that also earns money I'll do it.


๐Ÿ“ The third promise,

Register your products/services directly on the site, and click here Experience the essence of live performance marketing through direct headtaggingI'll do it. If you're only going to introduce the contents of the report as if you were just reading a manual, wouldn't it be better to look at a book in a bookstore?


๐Ÿ“ The fourth promise,

The flower of marketing, Let's work on the advertisement together. The advantage of Google's marketing platform is that data can be used in a unified manner from data collection/analysis to final ad execution. If you learned Google Analytics, of course, I think you had to learn how to use the data collected through Google Ads to really learn GA.


๐Ÿ“ Fifth promise,

Marketing has a history that is fundamentally inseparable from distribution. To make marketing more efficient Small and interesting information about online digital distributionWe'll share it with you until! :D


Until now, I have been with an online MD
It's a bit special that I've been working as a marketer in parallel
I have a career!
That's why I'm more confident in my lectures
I would recommend it.

I also started with monthly sales of 350,000 won

โ–ถ ๏ธŽ What is a commerce MD?

I'm ashamed, but when I first opened a shopping mall, Monthly sales at the level of 350,000 wonIt was. However, as I learned and learned on my own about performance marketing, which is essential for survival It has now reached tens of millions of won in salesI was able to do it.


์šด์˜ ์ค‘์ธ ์‡ผํ•‘๋ชฐ ๋งค์ถœ ๊นจ์•Œ ์ธ์ฆ์ƒท

Certified shot to awaken sales of a shopping mall in operation


I've been doing marketing to generate sales until now, so the story I'm telling you is Much more realisticI think it might come close to!


I am extremely Korean
I'm an ordinary marketer.

Because I did it too, so did all of you
I'm sure I can do enough!
Class Kit ยท Coaching Session

Dabotap's 1:1 coaching ticket (1 time)

โ˜‘๏ธ Since it is not a theoretical Google Analytics class, it is a course for improving the sense of practice and applying it to practice, so if there is a site operated by an actual company or organization, we will work together on the following content from identifying problems through a checklist and developing to derive solutions.


๐Ÿ“ Checklist example


  • You can ask questions about a total of 1 site per coaching ticket, and we will provide a consulting report in the amount of A4 paper as a standard.
  • You can ask up to 2 specific questions through one coaching ticket, and we will send you an answer of around 500 characters or a video of around 20 minutes for each question.

โ˜‘๏ธ When do you use coaching tickets?

  • Since it is not possible to deal in detail with various categories or situations in the course, you can get detailed consulting through a 1:1 coaching ticket.
  • Coaching is answered sequentially based on the date of receipt. Depending on the order of receipt, it may take 3 to 5 days.
  • Coaching vouchers can be used for 20 weeks from the date of purchase, and if not used within the period, they will not be refunded.

โ˜‘๏ธ How to use coaching tickets

  • Click [My Class] in Class 101!
  • Click [Coaching Rights Mission] > [Get Coaching]!
  • Write a question in [Write a post]! ^^

Curriculum

Creator

Dabotop

Dabotop

๐Ÿ’ก I'm Park Se-jin, a field-oriented performance marketing lecturer who has lived with online digital marketing as a daily routine since the iPhone 3 came to Korea in 2009.


โœ๏ธ I wanted to share small know-how such as big data, performance marketing, and shopping mall management that I learned while attending large companies in an easy and fun way with many people, so I decided to open this course.

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Notes on Copyright Protection

  • All videos and materials included in the class are protected intellectual property under relevant laws.
  • You may face legal action if you copy, distribute, transmit, modify or edit the videos or materials included in the class without permission.
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