Brand Design

Simshow Design

From CI/BI to package design, 13th year designer Shim So-yeon's practical brand design

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sketchbook, pencil, eraser, ruler, notebook
9 Class Projects

It takes about 2 to 4 hours to complete one class project.

  • Create a logo based on a symbol

  • Create a logo based on typography

  • Post-processing business card work and printing orders

  • Signboard making and mockup work

  • Banner making and mockup work

  • Making T-shirts (Separating Patterns)

  • Package design (label and pouch)

  • Package design (single box and bag box)

  • Create a brand guide manual

Skills You’ll Learn

Idea generation method and thumbnail sketch

Learn the know-how to derive ideas for design and try sketching.

Sketch Development

Finely refine the symbol selected from the thumbnail and enhance the completeness of the sketch.

Create a golden ratio logo

Create a logo with an illustration and use the golden ratio to improve the quality.

Mockup work that fits the planning concept

Decide the application items and do the mockup work (we will share the mockup file for a fee)

Create a brand guide manual

Use Illustrator or InDesign to work on a brand guidelines manual book

I had 10,000 disciples

I'm Shim So-yeon, the 13th year designer

I'm a 13th year designer with 6 years in a design agency, 7 years as a freelancer, and a 7th year design instructor with 10,000 students. This is especially good news for students who took Class 101's “From Design to Printing, Editorial Design by Shim So-yeon” class.

There was no place where I could learn about CI/BI and package design from a practical perspective, so I was asked a lot about CI/BI and package design. whereupon I would like to be your shooter and generously pass on the practical know-how of my 13 years of experience from CI/BI to package design.


Salaries are changing

Practical know-how

There is a difference in salary between a designer who can only design and a designer who understands and knows how to create practical data. This class does not teach operators who use stock and platforms to do framed designs. How to understand and implement order data from design to implementationLearn, Practical secrets to becoming a competitive designerI'll let you know.

This class, which contains know-how to create a competitive brand, will be your competitive advantage.


Beginner to intermediate

A class coveted by all

  • 💁🏻‍♀️ Beginner & beginner: You can learn practical skills that even a shooter doesn't teach you and improve your skills together!
  • 💁🏻 Intermediate and inexperienced design industry workers: You can learn how to build your own competitiveness and practical details!

Basic information such as essential program work areas, configuration settings, and tool handling is explained in the lesson notes, and only the key content is included in the video. It is a practice-oriented class where beginners to intermediate students can listen freely.


Catching up with 10 years of shooter

A work-oriented class!

While working as an agency designer and freelancer, I came across practical skills and know-how. Branding planning, of course, the core content of theoryIgo Organize design skills and practices with a focusSo let's all take my 10 years with this class!


1 ️ The golden ratio of logos nobody knows

From how to derive ideas to how to create a logo and use the golden ratio to improve completeness! You can learn the skills required for practical work.


2 ️ Package design that feeds from A to Z

Let's learn about building an identity and mock-up an application derived from it, as well as package design with a clear concept! I'll give you a detailed explanation from A to Z of the package design.


3 ️ Even a designer portfolio that can be selected unconditionally

If you have fun listening and working hard with me, wonderful works will come out, so let's gather these works and complete the portfolio of a designer who is unconditionally selected!


I just want one thing,

It's your growth

Do designers have to grow by bumping into and breaking?

I met many students over the years and saw a desire to grow in skills and careers. So I decided not to be an instructor who taught them skills, but to be their shooter.

I started the course with the hope that you will be happy and happy to design without any trouble. This class contains the skills and know-how I learned from bumping into and breaking. I will put everything into creating a full class so that I can have a rewarding life while doing the work I love!


Curriculum

WELCOM

A class that will be your competitive advantage

1. Hello, I'm designer Shim Soyeon.

03:42

2. Introducing CI, BI, and package practical skills classes.

02:45

3. I'll tell you how to use coaching tickets

02:34

4. Required program workspaces, setting preferences

14:04

CHAPTER 1

Branding theory

1. Branding understanding and practical process

21:12

2. Theories and terms related to brand design

07:10

3. 10 rules for creating a logo

22:25

4. Examples of successful branding/rebranding projects at home and abroad

19:18

5. Identifying brand design trends

09:06

CHAPTER 2

Brand research and analysis

1. Select a brand target

06:10

2. Analysis/Key keyword derivation

06:03

3. IDATION/POSITIONING

06:15

CHAPTER 3

logo design

1. Design Mood Board Creation/Idea Sketching

16:49

2. How to complete a sketch with a vector file logo

29:41

3. Use the Stipple Shading Brush to create an old-school logo

18:27

4. Create a logo that looks like a vintage stamp

12:34

5. Use the golden ratio to create a solid logo

14:25

CHAPTER 4

Brand guidelines system

1. Create brand basic systems and graphic motifs

27:20

2. Application system

08:19

3. Create a brand guide manual book

13:58

4. Simulation using design mockups

08:16

CHAPTER 5

Package design part 1

1. Identify products and plan packages (materials, texture, printing methods, etc.)

20:03

2. Different types of printing for different situations

10:43

3. A story about paper and various materials used in packages

10:48

4. Understanding and creating a geological structure

07:17

CHAPTER 6

Package design part 2

1. Package design practice (from design to notation)

41:09

2. Separating for post-processing

29:15

3. How to understand overprint and knockout and set them according to the situation

18:32

4. Final data verification and printing supervision

16:56

CHAPTER 7

Know-how to create competitive portfolios

1. A good portfolio vs a wrong portfolio

28:39

2. The core of a designer's portfolio that is unconditionally selected

18:37

3. Organize your portfolio

11:14

Bonus chapter

Standing alone

1. Everything about a freelance designer (salary, sales, contract know-how, etc.)

24:33

2. Designer Q&A

09:04

3. Interviews with design experts working hard in the field

59:38

OUTTRO

Let's meet in the field now!

1. Congratulations on your stubbornness

05:14

Creator

Simshow Design

Simshow Design

Hello, I'm designer Shim So-yeon. Following “From Design to Printing, Shim So-yeon's Practical Editorial Design,” we have opened another class to generously share the practical know-how on “logo design” that many people have requested. From the know-how to come up with ideas to how to create a logo. In addition, we will give you 12 years of practical know-how in logo design, such as how to apply the golden ratio to improve completeness. For those who want to start their own brand, as well as those who wish to get a job as a logo designer, I will prepare a class that is not worth the time and money.

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