Skills You’ll Learn
Basic market research know-how
We will tell you the research know-how to gain market competitiveness
Goods production and management
Production methods and sales management precautions for various goods, from printed materials to plush goods
Product planning - season, design concept, price
Learn what you need to know to make products that sell well
Marketing and SNS management for goods brands
Various marketing methods and basic social media management for running a brand
Know-how to find and contact factories
We will introduce companies that you have used yourself, and even tell you how to find them yourself
How to sell and enter a store
Introducing the pros and cons of various methods, from direct sales methods to entering various sales outlets
The ideal roadmap
Here is an ideal roadmap for developing the first year without waste
▶ Good-starter checklist
Hello, I'm Choi Bong-soo, the writer of Shokpan Fat Nyan🐈
Have you ever been shopping and have closed your eyes like this A cute cat doll in the shape of a loafHave you ever watched?
Been with me for 4 years “White bread fat cat” This is ^^
Since it first introduced a plush toy with a white bread posture in 2017, Shokpan Fat Nyan is a brand that has continued to be loved.
▶ 2nd place in real-time ranking_ Creator brand
I can't draw, but I want to make my own merchandise!
I also want to make goods and sell them... what should I do first...?
Isn't it easy to make goods if you just draw pictures?
Other than ordinary stationery, I also want to make something different!
How should I outsource, select a company, and contract?
I want to get away from deadlines and outsourcing!!!
< Creating goods with your own characters and further branding them >
Everyone must have dreamed about it once in a while.
However, before you begin, you may be afraid along with questions like these.
This course is about creating a goods brand 'All in one'That's it!
Through various channels, such as exceeding crowdfunding, publishing picture books, releasing emoticons, and appearing on the air, we have grown.
Now I want to share all of that know-how with you.
🪄Know-how to make various goods
There's so much to make with me!
🧸 Digital accessories
🧸 Glass cup
🧸 plush toy
Printing fancyFrom Plush goodsOf course livingWe will tell you how to make various goods.
For those who mainly use Adobe Illustrations but use Pro Creator, I'll show you two methods together ^^!
In the early days, it starts with printed materials and digital accessories that are not burdened with capital, but as fandom builds up to a certain extent, there comes a stage where it is necessary to increase customer prices and expand items.
It depends on the style of the brand, but it will generally expand to sewing and living goods.
Production cost, minimum production quantity, production period, quality issues, etc. If you don't know in advance Precautions and tips that may cause lossI would like to inform you.
If you search for the keyword “glass cup” on Naver, you will be shown at the top of the page 1 for white bread and fat glass cup goods
To fully convey the appeal of this product in real life
How to take photos and how to create detailed pagesShare.
I'll reveal all the methods I've used for marketing.
Set up a small Instagram adWithout spending additional money from How to use as many channels as possibleI will tell you how I used it myself.
From how to find and contact a factory
Do you contact the factory directly? The contract? This may be a difficult part.
I found and used it myself About the companyFrom How to find and contact a factoryI'll let you know!
Because depending on the students, it may not be a good match for a specific company How to find it yourselfWe'll let you know everything until Even with the same item, different companies have different communication methods and pros and cons.
We share our know-how on what to focus on when looking for a company.
Know-how to enter a store, pros and cons of each store
Would it be a good idea to enter a big and famous store?
It would be great if you entered a big store, but each store has a different brand position and a different color to pursue.
Choose a store that is right for youIt's more important to do it.
Events, smart stores, etc. Direct salesFrom to Ten O Itten, Hot O's, etc. How to sell to various online and offline storesI would like to inform you.
Now let's move towards your dreams with Shokuban Fat Nyan ^^!
I'm the one who experienced it first, so I'll tell you all the know-how I've gained based on my experience so that you don't repeat the same trial and error as me.
Profits come out steadily Economical pipelineto, and at the same time Merchandise brands that can be commercializedWe'll help you grow it into
We always support your dreams!
Welcome to the <Merchandise Brand All-In-One> class at Shokpan Fat Nyan
Market research for branding
Merchandising Basics 1 - Print Goods
Merchandising Basics 2 - Digital Accessory Goods
Planning products that sell well
Expansion Phase Required Item 1 - Glass Cup
Expansion Phase Required Item 2 - Sewing
Find and contact good vendors
Marketing and SNS management
The right store for me and the know-how to enter the store
Sales strategies at a small stage
Congratulations on your stubbornness!
Love & Loaf
Shokpan Fat Nyan first launched through crowdfunding in 2017 and has grown into a merchandise brand.
It took a lot of trial and error over the five years to establish a strong brand called Shokpan Fat Nyan.
Based on that experience, I would like to help those who are starting now, and those who are preparing to expand as they enter the first or second year.
You can talk about what to do first and what to do later, what to do and what not to do, and everything you need to do to grow your brand.
I will walk that path together so that all of you can create and grow a goods brand with me, and now you can earn a profit from what you love.
We always support your dreams! ^^