About the class

Starting a business is real. It's definitely not romantic. Once you start, you have to survive for 1 year and die to live for 3 years. If you keep going for 1 year, you can survive for 3 years, and if you keep going for 3 years, you can survive 7 years. That's why the basics are even more important. If you decide to start a pet food business, I hope you start after only 6 months of intensive study. This is because starting a business can never be a goal. What's the point of starting a business and being ruined after 3 months?

You must enter a business industry that doesn't end with starting a business, survives until the end, and makes more money as time goes by. In the class, as a businessman with a PhD in business administration who has been leading the pet food industry for 10 years, I will share only the know-how I have experienced while directly bumping into each other with my whole body. A pet food business that survives to the end in the pet market, finish it in one class.

Course effect

You can learn pet food and animal nutrition, which pets also need to know.
You can learn the 4 steps in the process of starting a pet food business after 6 months.
You can learn survival strategies and marketing essentials to survive in the pet market to the end.

Recommended target

Those who want to know everything from starting a pet food business or starting a side business to legal preparations and actual operation know-how such as feed manufacturing and ingredient registration certificates
Those who want to start a business by combining a pet supply shop, companion cafe, homemade snack shop, etc., or those currently running a related business
People who can't start a business right away but want to work in the pet food market

2 reasons why this class is special

Korea's first pet food stylist

I'm Kim Su-jung from Hypet School

Do you know the job of a “pet food stylist”? I'm talking about a job that specializes in researching and developing healthy food for pets and designing beautiful designs. I've been sticking to this path since I was unfamiliar with the concept of pet food. That's how I became Korea's first pet food stylist. Starting with a one-person business in an office with a deposit of 5 million won and a rent of 300,000 won, we established the pet food academy “Hypet School” in 2014 based on the experience of directly running the pet cafe “Mapo Dabang” and the dog grooming salon “Mapo Salon”. It is growing into a leading company in the pet food education market, with its own training centers in Seoul and Busan, and also carrying out job creation projects for public institutions and local governments.

Pet food expert, CEO Kim Su-jung's history summary

CEO of Hypet School
Master's Program in Applied Veterinary Medicine+Doctor of Business Administration's expertise
16th Year Pet Department Entrepreneurship and Marketing Instructor
First designer of the Pet Food Stylist Curriculum
Author of Pet Food Recipes Volume 1 and 2
Adjunct Professor of Pet Food, Department of Food and Nutrition

▲ Hypet School education lecture site

In the age of 15 million pets, growing rapidly

Start a business in the pet market!

According to the <2021 Pet Report > published by KB Institute of Management, the population with pets in Korea is 14.48 million people, which is about 30% of the total population. 1 in 3 to 4 people live with pets. I'm wondering if all of you have or want to have a pet. According to the Korea Rural Economic Research Institute, the size of the domestic pet market was 3.4 trillion won in 2020, a sharp growth of 78.9% in 5 years compared to 2015 (1.9 trillion won). Also, there is a forecast that it will grow to 6 trillion won by 2027. If you're looking for startup items in a market that will expand further in the future, pay attention to this class!

4 steps to starting a pet food business that survives until the end after 6 months

4 steps to starting a pet food business that survives until the end after 6 months