About the class
Hello! I'm Choi Eun-hee, a social media personal branding expert and empathy marketer. I was originally a marketer who worked for 16 years and was running a blog on two topics: marketing and parenting under the nickname Shooking Mom. At that time, I was in charge of training more than 200 full-time housewives as living interior influencers as living interior influencers as one of the company's projects, and one day I suddenly felt this way while watching the changes of many people from that time up close.
Who the hell am I doing this for?
What if I should do something to make myself known through this effort?
I need to brand “I” on social media now!
After that, I decided to leave the company and went into a one-person company, and now I've been working as an expert helping 100 (prospective) single entrepreneurs with personal branding for 4 years. Even now, many people still miss out on the many opportunities that exist online. I hope they will create many opportunities and connect through blogs and social media. This class mainly covered how to use blogs for personal branding. I hope you can create a diverse life that goes beyond your limits through branding blogs:)
An example of channel branding by CEO Choi Eun-hee, a social media personal branding expert
Recommended classes
1. Retiring students who have left the company or are preparing for a second life (students preparing to leave the company)
2. A single entrepreneur who wants to quickly promote myself through a blog
3. Professional workers who want to quickly increase inquiries and sales through branding blogs
4. Those who are curious about CEO Choi Eun-hee's know-how to create a branding blog
Course effect
1. Through solid blog planning, it is transformed into a blog with a clear identity.
2. Learn how to write a blog with strategic keywords that lead to an influx of clear target customers.
3. Learn how to design a blog using pre-canvas and transform it into an expert blog.
4. Branded as an expert in a certain field, customers are inundated with inquiries.
⭐ Your blog is changing like this now. ⭐
Smart Presenter Heo Jiyeon's branding blog
ESG Culture Master Kim Chang-joon's branding blog
Digital literacy mentor Kim Kyung-ja's branding blog
4 reasons why this class is special
❶ 16 years of experience as a business marketer and 4 years of experience as a social media personal branding mentor
I created the class by making use of my 20 years of living on online social media and helping various people with branding. I'll also try to unravel expert knowledge and stories that only marketers can understand!
❷ Disclosure of practical branding know-how for a blog branded by 100 single entrepreneurs
What people who visit me are most curious about is “What concept should I start a blog with?” It was a question about. I'll guide you to 200% master a blog, starting with planning a blog concept that determines your desired field, mastering all areas of the blog, design work, and how to write for high exposure through strategic keywords. Now you'll be a professional expert in the online world.
❸ Go out into the world with your own unique identity!
You don't have professional expertise? A parenting mom can be branded as a parenting information expert, someone who is good at organizing can be branded as an organizer, and someone who listens well to relationship counseling can be branded as a relationship coach expert. It's not great knowledge, but if you focus on the problems and consultations that friends around you usually bring to me, I'll be able to discover your strong content:)
❹ This isn't an online class just for watching! Please work hard to follow and do it!
We've prepared 10 missions for you to follow and apply to yourself. Please follow along and apply it! Create new opportunities online by continuing to write blogs. I'm sure you'll find customers who are a good fit for me.
Notes before taking the course
This class is taught mainly on the Naver blog and is highly recommended for those who want to brand themselves as experts for personal branding purposes.
Studying with the creator's book through the [Buy supplies] button will maximize the effect. <SNS Personal Branding Secrets> <Expert's Actual SNS > etc.
Able to improve quality
We will introduce additional components.
1. [book] The secret to social media personal branding that made 100 single entrepreneurs
[Book introduction]
How do I make myself known to the world? The secret book of social media personal branding from an empathic marketer who made 100 amazing single entrepreneurs a brand
The third book “The Secret to SNS Personal Branding that Made 100 Single Entrepreneurs” by the author Choi Eun-hee, an empathic marketer who worked as a corporate marketer for 16 years and became a personal branding mentor after leaving the company and helped 100 single entrepreneurs with personal branding over the past 4 years, was published.
For those who are afraid to start what they want to do, or for those who work hard but are unable to achieve clear results because they don't know how to use it online, this book contains personal branding secrets that teach step by step how to create a differentiated “I” brand through social media personal branding and create profitable results online. In the second half of the book, the “SNS Personal Branding Mission Note,” which was provided during the expensive process, was provided as a special appendix.
- Publication date: April 24, 2023
- Number of pages: 284 pages
- Weight: 625g
- Size: 152* 217* 21 mm
- ISBN: 9791190865968
[Contents]
- 004 Prologue
- 010 Testimonials
- 014 Student Testimonials
PART 1 A Personal Branding Opportunity You've Missed After All Your Hard Work
- 026 Earning 10 million won a month at home without going to work
- 033 The secret to turning a full-time housewife into an influencer riding a BMW
- 038 What happens when ordinary people meet online opportunities
- 047 5 surprising changes that came from starting personal branding
- 056 5 steps of social media personal branding to create explosive business growth
- 060 [Case 1] I'm so normal, is personal branding possible? : 20 years from working mom to life coach role model
PART 2The formula for deriving a brand concept that creates crazy confidence
- 064 The secret to self-discovery that no one taught me
- 075 One word that makes me known to the world, the formula for deriving a brand concept
- 083 Practical brand concept know-how that gives strong inspiration
- 088 All jobs in the world, examples of brand concepts by type
- 095 [Case 2] I want to make myself known online, but I don't know what to do: From a novice lecturer who feared independence to a popular lecturer being searched online
PART 3 The Secret Marketing Weapon That Captures People's Hearts How to Establish the Strongest Brand Story Strategy
- A brand story that makes 100 people nod
- 104 How to create a brand story, a powerful secret weapon in marketing wars
- 110 How to write a brand strategy and execution list to quickly attract success
- 116 Examples of 'Dream Messenger' brand story strategies that help moms dream
- 122 How to post daily brand stories on social media
- 127 [Case 3] I want to start a new job, but I don't have the courage: From a book author to a book writing coach who turns Korean moms into writers
PART 4 Brand content planning secrets that make you work hard for me 24 hours
- 132. Branded content works for me?
- 139. 4 types of brand content that make money come in spontaneously
- 157 How to make “me” searched online that even the top 1% don't know
- 167 How to find strategic keywords that make customers come on their own
- 173 [Case 4] I don't know what to do after leaving the company: From being overwhelmed to becoming a self-confident one-man entrepreneur after leaving the company
PART 5 Know-how to manage a brand's social media strategy channel that you can learn only once and use for a lifetime
- 178 The secret to selecting a social media strategy channel that nobody taught you
- 200 How to create a high-visibility blog that customers take care of
- 216 Instagram management know-how to create 1,000 sincere followers
- 230 YouTube management know-how that created 10,000 subscribers with just 30 videos
- 240 The secret of social media personal branding that created 100 single entrepreneurs
- 246 A place where people who make themselves known to the world on social media come together
SNS personal branding mission notes provided in PART 6 high-value lectures
- Create a brand concept
- 258 Mission 1. Self-search〈My Life Meteorological Map〉
- 260 Mission 2. Self-exploration〈Ask me questions〉
- 262 Mission 3. Find what you want to do
- 263 Mission 4. Deriving a brand concept
- Creating a brand story
- 266 Mission 5. Creating a brand story
- 267 Mission 6. How to fill out a mandarat table
- 269 Mission 7. Writing a brand execution strategy
- Create branded content
- 271 Mission 8. Choosing a topic for branded content
- 272 Mission 9. Planning branded content
- 273 Mission 10. Select keywords for the brand's main field
- Planning a brand strategy channel
- 275 Mission 11. Planning to open a social media channel
- 282 epilogue
🚚 ️ This is a shipping-related guide.
- For inquiries about product defects and misdelivery, please contact Class 101 Customer Service.
Curriculum
Creator
Eunhee Choi
💛 Empathy marketer Choi Eun-hee
💛 20th year practical marketer type lecturer
# Major career
CEO of Brand & People
CEO of Senashi Branding School
CEO of Digital Sisters
Chairman of Korea Women Marketers Association
Former Head of Brand Marketing at Home & Tones
Former) Head of Social Marketing Team at Samhwa Paint
Former) Head of Welcron Co., Ltd. Online Sales Team
# Education
Graduated from Yonsei University Graduate School of Media and Public Relations with a master's degree in advertising and PR
Graduated from Sungkyunkwan University with a bachelor's degree in chemistry
# Published books (4 books)
< The secret of social media personal branding that made 100 single entrepreneurs > 2023.4
< Practical SNS of experts speaking with results > bestseller publication 2019.5
< Start with Women's Social Marketing > Published 2016. 5
< Metaverse Platform > Published 2022.9
# Broadcast appearance
Korea Professional Broadcasting < Cheongsan Yusu > Cast - The Story of an Empathic Marketer
* Practical marketer type lecturer who has worked as a business marketer for 20 years as an online sales and social marketing team leader
* Experience of achieving marketing results of 100 million won per day through shopping mall event promotions without ads
* 10 years of supporters' marketing experience through finding and training more than 1,000 brand supporters
* Training more than 200 living interior influencers and conducting collaborative marketing with companies
* Experience in developing and implementing personal branding concept strategies for over 100 single entrepreneurs
* Conducted more than 200 social media marketing trainings
* Conducted more than 30 social media marketing consults
* Personal brand marketing professional coaching and consulting
* Training female social marketers and blog branding coaches
공감마케터 최은희
공감마케터 최은희
gonggam_marketer
