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Skills You’ll Learn
Attractive channel branding
That's why it's not all about being pretty. You'll learn how to brand a compelling channel.
Content that is not obvious but has an aura
You'll learn how to create content with an aura that only you can do
Smart business with beauty brands
I'm going to learn how to do business smartly with the brand I want.
Targeting overseas markets and studying English
I'm going to learn how to target overseas markets and study English for YouTube.
Growing YouTube sustainably
You'll learn how to maintain the channel's value and grow steadily.
Hello,
I'm Haley, a global beauty creator.
Hello, I have 850,000 subscribers EnglishIt is active on the world stage by producing content Global beauty creator Haley It's.
▶ YouTube views by country
From now on Seven years ago in 2015, I learned about YouTube, came across videos from various beauty creators, and was fascinated by freely creating content, so I posted my first YouTube video.
Branding know-how that achieved 800,000 subscribers in 4 months
My life changed 180 degrees since the first video.
Have you started uploading videos in earnest 300,000 subscribers after 2 years, 400,000 after 6 months... 500,000 after 7 months... 600,000 after 4 months... 700,000 after 5 months... 800,000 after 4 months
Soon I'm looking at 1 million.
And dozens of emails every day proposing collaboration from around the world I proposed a YouTube ad, and I attended a beauty business panel hosted by the Oxford University Student Union a few months ago, and I also had a position side by side with a British Vogue editor.
▶ News related to YouTube market saturation
However, there are currently 37 million YouTube channels(As of 2022)This has been opened. I have asked myself a question every day for 7 years.
“How can I stand out from the crowd of beauty creators?”
I'll talk about the two most important differences I've made through my concerns.
First, through market analysis'differences'Create
Born and raised in Korea for over 20 years Native Koreans As a person, I wanted to have my own differences and act on the world stage I started making videos in English.
Instead of the Korean beauty creator market, which is already saturated, we first targeted overseas markets. The key point is to read the market, target slightly different places, and introduce yourself with differentiated content, rather than the same path that everyone else goes.
Second, the most important 'Branding'
Beyond being good at makeup, we need something more special. That is the charm, that person's aura. In this class I want to teach you everything you need to know about building your own branding method.
- Branding Begins 1 - Engaging Channel Branding
- Branding Begins 2 - Content Planning & Video Production
- Branding Deepening 1 - Targeting Overseas Markets
- Branding Deepening 2 - Smart Business with Brands
- Sustainable Branding - Creating a Growing Channel
Branding yourself and making yourself an irreplaceable person,
It's something that no one can do.
Anyone can become a beauty creator. It's a name that anyone can call from the moment they post the makeup video.
Through this course, I will show you a shortcut to creating your own unique point of difference that you can take with you for a lifetime, and to expand your influence both in Korea and around the world through that difference.
Dream bigger on the global stage. Let's meet in class!
Required for the class
Here is an introduction to the kit.
1. E-book “How to do Beauty YouTube in English” kit
In order to grow into a global creator working on a global stage, you need to be able to create videos using your own English. From selecting an English role model to shadowing and pronunciation practice methods, I'll introduce Haley's unique YouTube English study secrets to becoming a global creator!
We've captured all the English expressions A to Z that are frequently used to create makeup videos, so be sure to meet Haley's unique know-how as a global creator!
<Contents>
1. theory
1) Basic theory of language: language is a tool, not a purpose
2) Creating an image: Set up an English role model that matches you or wants to be
3) Mindset Setting: Overcoming Fear
4) Environment settings: Create an environment where you have no choice but to use English by force
2. How to study
1) Shadowing
2) Pronunciation exercises
3) Read the application
4) Podcast
5) Using YouTube
6) Use of English conversation websites
3. Real life application
1) Making foreign friends in Korea
2) How to use video interviews
4. References
1) English expressions A to Z for creating skincare videos
2) English expressions A to Z for creating makeup videos
3) English expressions A to Z for creating product recommendation videos
🚚 This is a shipping guide.
- Depending on the availability of inventory, kit components may be shipped in place of other similar products.
- For inquiries about product defects or incorrect delivery, please contact the Class 101 Customer Service Center.
Curriculum
Creator
Haley Kim
Hello, I'm Haley, a global beauty creator who has 840,000 subscribers, produces English-language content and is active on the world stage.
At the age of 20, I studied beauty at university because I simply liked makeup, but I felt that the path of being a makeup artist requiring a high level of work intensity that I experienced after graduation, or a makeup academy instructor doing repetitive work in one space was not right for me, and I experienced a major failure in choosing a career. I really love makeup, but I felt it wasn't right for me professionally.
Seven years ago, I came across videos from various beauty creators through a platform called YouTube, and I was fascinated by freely creating content, so I posted my first YouTube video. My life changed 180 degrees since that first video. I have been able to do business regardless of place or time through makeup that I really love.
But that process wasn't easy. I've been asking myself a question every day for 7 years. “How can I stand out from the crowd of beauty creators?”
Anyone can become a beauty creator. It's a name that anyone can call from the moment they post the makeup video. However, branding yourself and making yourself an irreplaceable person is something that no one can do.
As a native Korean, I'll share all of my own tips and know-how I've learned during my 7 years of establishing myself in overseas markets.
Also, through this course, I will show you a shortcut to creating your own unique point of difference that you can take with you throughout your life and expand your influence to Korea and the world through that difference.
Haley Kim
Haley Kim
haley0n
haley0n
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