Hello everyone,

I'm Kim Kul-won, Class 101 marketer!

For those of you who don't know me, I'm Kim Kul-won, a marketer working in the Class101 marketing team. I'm also drawing a Class 101 Instagram.

An incumbent marketer

The most vivid information for marketing Yumnamu!

In fact, I had a big plan to open a class this year. I've finally made my bucket list. I created a wonderful class filled with my marketing know-how! Here's what I'm going to tell my classmates in this class. I'm going to tell you what a performance marketer does and how to do it, and all the know-how to become a good performance marketer.

Performance marketing is changing more rapidly,

What is “real” marketing that can be eaten in the field of work?

In the post-COVID-19 era, marketing is changing more rapidly. COVID-19, which has hit the world, has accelerated the digital transformation. In addition to those in their 20s and 30s who are familiar with online, consumers in their 50s and 60s who have been offline customers have begun to experience online shopping while watching the market on their mobile phones. It was only then that the era of online shopping for all ages began.

Performance marketing that uses data as a weapon to create results,

Are you curious?

⚫ I know the difference between performance marketing and brand marketing

⚫ I know exactly what a performance marketer does.

⚫ Media planning can be carried out according to advertising purposes and budgets

⚫ I know what's different about product detail pages that call for purchase conversions.

⚫ I know what's different about advertising materials that call for clicks.

If you have trouble answering 2 or 3 of these, this course is a must-have for you.

At the eye level of a new marketer

Not only the concept, but also how to use it!

Have you ever heard anything like this? How many CTR and CPC are appearing in Naver Smart Channel banner ads? What percent is the current ROAS? CVR is getting lower, can't it be improved? Hearing these words makes me lose my mind and get dizzy!

This class is designed for in-house marketers who are new to performance marketing, students who want to work in the field of performance marketing in the future, and job seekers. It contains only the information necessary for easy and practical work so that non-majors and people with no work experience can understand the overall process of performance marketing. At the end of class, business terms will pop out of your mouth.

I want to be a job-saver

The class you need!

I'll easily tell you what performance marketing is, why performance marketing is important, what the actual work process is, and what terms you must know! Also, various work situations experienced while communicating with various partners such as designers and developers, and at this time Get all the practical know-how you can put to good use!

I hope this class will be your first step in becoming a professional marketer. I'll show you all of Kim Kul-won's know-how in this class!