Skills You’ll Learn
Why don't you warp from an “unsellable world” to a “sellable world”?
Kazuyoshi Ohashi, an expert in making sellable words, will tell you sales copy techniques to help you
In this class,Basic “sales copy” skills that convey your strengthsI'm going to polish it. We will also introduce how to make “suggestions” to increase responses and “psychological techniques” to increase effectiveness.
“What is sales copy?” I'll explain this thoroughly in class, but to put it in as simple a way as possible,
① Know people who understand your worth better than anyone else
② Think about a proposal that makes them turn around involuntarily
③ Convey that proposal with attractive words
Putting this into practice is sales copy.
Of course, it's important to keep up the effort to provide better services and improve skills for that purpose. However,In many cases, the “goodness” you are already offering is not properly conveyed to customers.
In other words, even if you provide even better services in this state, the results will hardly change. Frankly speaking, there is a very high possibility that losing money on quality and price will result in “wasted effort.” However, if you use sales copy, the scenery that unfolds before your eyes will begin to change. You will meet people who understand your merits better than anyone else, and you will be sought after.
Put “words that are handed down,” “words that sell,” and “words that are sought” on your side.
Sales copy doesn't require “creative expression”
Don't worry, you might think, “But it's difficult to make words...” This is because sales copy is not a technique for writing copy that will win an advertising award. Rather, such copies only make some advertisers wonder, and customers say “I want this!” I can't ignite that feeling.
You're also talking to customers, friends, and family and saying, “What's that! It really bothers me!” You've had the experience of being told that, right? Please remember that time. You were using very simple words, weren't you? An everyday phrase that generates this kind of response is sales copy.
In other words, you already have a sensory understanding of sales copy. All that's left is to learn techniques to intentionally create it.
Sales copy basics + practical know-how selected in “teaching jobs”
The sales copy skills you'll learn in this class will have a profound impact on almost every sales and marketing activity. Of course, responses (responses) to emails and leaflets change surprisingly,
- An eye-catching “catch phrase” on websites and pamphlets
- How to write “self-introduction” and “performance introduction” directly linked to order acceptance
- Sentence techniques to increase responses with internet advertisements, leaflets, etc.
- How to think about “article titles” that attract attention on blogs and notes
It's an important skill that can help you in a variety of situations like this.
Also, sales copy technology is universal and can be applied regardless of service or industry, but in this class, we will learn specific ways of thinking and writing using “jobs that teach people something,” such as lecturers, consultants, coaches, counselors, and instructors.
Learn how to convey your goodness,
Let's warp from an “unsellable world” to a “sellable world.”
We will deliver to you the experience of completely changing the scenery you can see.
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Curriculum
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Classmate592391v
Copywriter/CEO of Minna Copy Co., Ltd.
An expert on “making sellable words.” Since joining an internet advertising venture company in 2002, he has succeeded in many web promotions, such as acquiring over 100,000 prospective customer lists from major ADSL providers. Since becoming independent, he has been involved in over 1,000 advertisements as a sales copywriter, contributing to total sales of over 10 billion yen. In the world of “response advertising,” where responses are severely measured, it leads many projects to success regardless of internet or paper media.
Above all, they are good at “selling products that are difficult to sell,” and they are hitting an astonishing response where clients cannot stop laughing even in industries where differentiation is difficult and advertisement responses have cooled down, such as study schools, remodeling, real estate, insurance, etc.
They are obsessed with results to the point of being perverted, and in recent years, they have also been working hard on activities to spread sales copy techniques that have continued to be refined, and their books “The Art of Writing to Make You Poke” and “The Complete Collection of Sales Copies” (Kyodo Paru Publishing) have become best sellers.