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About the class

This is Bloomingtail Studio's 'emotional goods production and branding' class. You'll learn how to develop designs using the public domain, how to add stories to products, and even social media marketing know-how. I'll help you avoid the trial and error I went through. Create your own weapon to survive among many stationery brands!

Course effect

• You can learn how to develop graphic design using a public domain masterpiece, a single image, or using only typography.
• You can experience the mock-up work that brings graphics to life and the production process of Bloomingtail Studio's best products.
• You can learn social media marketing know-how to turn interest into purchases.

Recommended target

• Those who are interested in starting a stationery brand and want to reduce the cost of starting a business
• Those who are curious about Bloomingtail Studio's brand start-up know-how and product production process
• A graphic designer struggling between starting a brand and getting a job

Pre-course notes

• Use the latest version of Adobe Photoshop 2022/Adobe Illustrator 2022
• This class makes use of graphic design tools, but doesn't cover the details of how to use the tools. Therefore, I recommend it to those who know the basics of Photoshop and Illustrator.
• I'll show you an example on the Mac operating system, but you can also take the course on the Window operating system.

3 reasons why this class is special

❶ Blooming Tail's only

How to develop sentimental goods design

The reason why a new brand called Blooming Tail was able to survive out of 216,000 posts with the #디자인문구 hashtag was “The uniqueness of Blooming Tail,” which conceived seasonal images using emotional graphics. In the class, you'll learn how to use a public domain where there are no copyright issues, or develop a product design using only a single image or typography.

▶ ︎ [Ch 1. Creating a brand moodboard and name] Practical image

▶ ︎ [Ch 3. Creating various layouts with a single photo] Practice image

❷ Turn your design into reality!

Disclosure of mockup production and ordering process

The ideation process and storytelling process of Bloomingtail are captured in detail. I will mock-up the product on the monitor and tell you in advance how to actually make it, how to communicate with the manufacturer and place an order, how to set the unit price of the item, and all the trial and error you may experience in the process. I'll shorten the preparation process for starting a business so that my classmates don't go through the trial and error I went through.

▶ ︎ [Ch 7. Mockup production] Practice image

❸ 0 to 50,000 followers in 1 year!

The secret to becoming a popular social media brand

After 1 year of business, Bloomingtail Studio reached 50,000 followers and is collaborating with various brands such as webtoons, musicals, and beauty brands. “Branding using social media” was the secret to achieving high sales in such a short period of time. The growth of social media followers (0 > 50,000) also led to rapid growth in sales.

We will reveal the secret to running a social media account that stands out from many stationery brands. I'll tell you in detail how to use “RT events, hashtags, and insights”, mainly on Twitter and Instagram. Your brand can also become a goods brand loved by idols by using only social media without spending a separate advertising fee!

▶ ︎ Bloomingtail Studio X other brand collaboration