Class introduction

“The power of an advertisement that made sales from 1.2 million won in the first year of establishment to 500 million in 2 years! Aren't you curious?”

🎨 I was in a subprime mortgage situation while studying copywriting in Atlanta, USA. I came back to Korea as if I had been kicked out, and my life in Baeksu began. I began to endure those difficult times by relying on sentences, and later collecting these sentences helped me a lot in becoming a professional advertisement manager.

“Vacuum myoyu (vacuum myoyu)”

It means “the more you empty the glass, strangely enough, the more it fills up again.” “I'm Baek Sun-ni, and I can't empty it better than this. I think I survived with the belief that “so I will soon be filled.”

Force majeure social changesThe difficulties associated with it still exist with us. Maybe the cycle will come even faster in the future. Let's create a new path for our company and brand with a vacuum myoyu mindset with me, who has lived a new life with a visual copy from the bottom up! In your industry We hope you use advertising memes (memes) to be the first brand that comes to mind.

“When I started an advertising company in 2013, I was struggling to stand up, and that's when I came across a commercial clip. And my life changed”

🎈 I've always been on the verge of death. When I started an advertising company and went into business, I was always kicked out. “How can I not get kicked out?” What came to mind when I was worried was a one-page commercial.

🎈 Like this If a business card also has an idea, it becomes a meme (meme). Usually, a business card only has a “text (copy)”. However, I also added visuals because I thought it would be so difficult to survive.

🎈 I put my business card in an envelope and cut out the shape of a hospital mark. If you take out a business card like that “We will fix the brand” A copy and visual called comes out. I am 'Brand Doctor'It was a moment when it became. Strangely enough, after receiving this business card, I never got knocked out of my way.

🎈 With the addition of ad writing techniques, meetings became more frequent, and meetings led to sales. Like that Sales from 1.2 million won have surpassed 500 million won. It was a moment when I experienced the powerful power of memes (memes).

🎈 Arirang TV appearance (Brimming with Ideas, Kim Jong-Sub edition). The rumor that there was an unusual advertiser came down to Daegu and filmed it.

💡 No.1 brand! An advertising law that creates an explosion in sales

👍 An advertisement meme you'll never forget with an image+copy

👍 How to create a message from an image using just the copy itself

👍 An advertising law that overturns a brand's weaknesses into strengths

👍 Easy usage of words that will make you remember them once and for all

👍 How to use customized materials in fields that go viral on their own

Course effect

• Copy and visuals meet to create powerful commercials that attract attention and increase sales.

• In online content marketing, customers create advertisements that are distributed on their own.

• In offline advertising, you will experience the effect of attracting the attention of passers-by.

• You can learn meme marketing know-how to save money and maximize advertising effectiveness.

Recommended target

• Those who want to capture both attention and sales with a well-made meme

• Marketers, freelancers, and single entrepreneurs who want to save on advertising budgets and maximize efficiency

• Those who want to copy the creative ideas and creativity of an advertising genius

• Those who want to create their own commercials that enhance self-branding

“YMB changes the front seat.”

😀 YBM Language School recruitment advertisement aimed at summer vacation

“I'll see you on the second snowy day.”

🎁 An ophthalmology advertisement that reverses the fear of hospitals with a sentimental expression

“From a house with a lot of debt to a house with lots of light”

🌞 An advertisement for a lawyer who specializes in lawsuits for the right to sunshine using simple words

“Suhyeon-ah, don't hide in mathematics”

🎏 This math school located in Daegu As a result of the increasing number of enrolled studentsIn addition to creating, at a school in Ilsan and Daechi-dong A call to sell adsI also received it.

“A meme (meme) is the easiest marketing tool.”

With the advent of social media, a time has come for people who write well to be in the spotlight. It has come to an age where copywriting skills are needed not only for representatives who need to promote their products/services, and marketers who are dedicated to marketing/promotion, but also for single entrepreneurs, freelancers, lecturers, and writers who need to promote their books/lectures.

It may seem difficult, but once you get started, you'll enjoy the fun. Just a sheet of paper and a pencil is all you need to start studying copywriting. It's also a good idea to take out a laptop and write it down. Copywriting is one thing you can do without an advertising budget. Copywriting is a marketing tool you can try today, now, and right awayIt's.

If you don't learn today, you'll regret it tomorrow. Become a strong brand through copywriting.

“I want to write, but I can't copy”

People like this are also welcome. I would like to inform you about the difference between writing and copying. It's a marketing point. There is a marketing point in copy, but just writing doesn't have it. If so, you might be wondering what the marketing point is. I'm going to solve it in a cool way in this lesson.

I learn something like this.

• What is a commercial clip?

• Why do we need visuals in copy?

• Ads that remain ads vs. ads that become memes

• Messages that live when visuals are added

• How to create an advertising image that you can't forget once you see it

• How to create memorable advertising images

• How to use copy to create a double impact

• See double the impact by presenting a clear target audience

• Examples of successful commercials

• How to include visuals in copy

• The law of advertising for startups and small businesses

• Apply the ad to your own brand

“Real reviews of books and lectures that make people feel satisfied”

🎀 First book, “Stealing the thoughts of advertisers” (bestseller in advertising)

🎀 The second book, “How to advertise to sell”

(Selected as a must-read advertisement by small business owners, startups, and corporate PR teams)

This is the message I always strongly convey through my books and lectures. Being able to surpass existing ideas This is the time to be the most “me.” Creativity doesn't need 180 degrees. 15 is enough. Even if you twist it 15 degrees, the world looks as new as possible.

In general, when I see people who think ingenious, I think they're born. That's not the case at all. Just like I was an ordinary person, and I became an advertiser as a result of being insanely focused on writing an advertisement after becoming a backwater due to a mortgage situation, if you have the passion you want to immerse yourself in Anyone can be a great pro ad sniper. I'll share all the work I've built up until now!

I was curious about the ability to look at the world from a different perspective

It was a warm time to look back at my brand.

I can't forget every advertisement in my head.

Thank you so much for publishing such a book!!

“You're going to get fat now.”

Your wallet, for example.

Your brand will be twice as powerful when you encounter commercials. If you're a weak brand because it's hard on the inside but can't express it outwardly, listen to this course. The exterior will also harden.

Your revenue will be 2 times more successful. This is because marketing isn't a product fight, it's an awareness fight. In other words, the success or failure of marketing depends on advertising.

Be sure to double by taking this class. Professional advertising director Kim Jong-seop will work together for your brand.