About the class

Hello, I'm Jang Jin-woo.

Starting with “Jang Jin-woo Restaurant” on Gyeongridan-gil in 2011, over the past 12 years, we have opened more than 200 restaurants with different concepts across the country.

More than 100 of these stores have been closed due to rapid changes in fashion, intense competition in the catering industry, and various operational issues. In commercial areas and alleys in various regions over a long period of time In the process of opening many restaurants With the know-how I've learned, I have experienced both success and failure I'd like to share my experience with Class101 students. I hope that not only the students who are preparing to start a restaurant business through my class, but also many classmates who have vague goals but are hesitant to take on the challenge will gain some courage.

Course effect

• I will tell you about the actual start-up process of stores that have opened in various commercial districts in the Seoul area.
• Here are some important things to consider when starting a restaurant.
• You can learn how to deal with difficult situations, big and small, that occur before and after starting a business.
• You can learn about the overall start-up process of a restaurant, including location selection, menu development, concept, and interior.

Recommended target

• People who are vaguely dreaming of starting a restaurant business
• Those who want to learn more about the restaurant start-up process in advance and prepare to start a business
• People who want to prepare for the actual situations they will face before starting a business
• Those who are curious about the start-up process and operation status of restaurants currently in Yeongyeop

What makes this class special

❶ Know-how of a restaurant entrepreneur who has opened more than 200 restaurants all over the country

The restaurant business, which is ranked number one for self-employed and small business owners to start businesses due to its low barriers to entry, is easily viewed by everyone, but in reality, it is the industry with the highest rate of closure. It is an industry that is heavily influenced by high start-up capital and costs (rent, labor costs, food costs, etc.), fierce competition for survival within the commercial sector, and trends that change when you open your eyes, so it is difficult to operate and requires constant thought in order to survive for a long time.

My new and diverse attempts, which came out of such a difficult journey and time of torment, have succeeded, and sometimes failed. I hope that my experience conveying to you through class 101 will correct any misconceptions about starting a restaurant business and be a careful and correct guide.

❷ Real start-up process and operation reviews directly from real founders

Jang Jin-woo Entrepreneurship School is operated with support from Seoul City and Chung-Ang UniversityI shared my entrepreneurial know-how with dozens of students I met during the (3-month course) and clients I met after receiving personal requests, and worked hard together to open a good store. Among the more than 200 restaurants that have opened in this way, I would like to introduce 4 restaurants located all over the Seoul area that are still in operation. I will tell you the vivid and realistic start-up process and restaurant operation reviews through the actual experiences of each restaurant owner who visited and met in person at the business site.