About the class
๐ Brand differentiation strategies discovered during travel!
What exactly is the secret of a brand that continues to be popular? This means that the differentiated brand identity (identity) is clear. So how do you build differentiation? From now on A brand that competes for selfnessLet's go on a trip to meet
Course effect
- Understanding brand concepts can lay the foundation for a basic branding strategy.
- Through differentiated branding success strategies, it is possible to explore the measures needed to build a brand.
- You can create a brand portfolio strategy by understanding various branding examples.
- We can build a differentiated brand with a unique color for our organization.
Recommended target
- A branding/marketing practitioner who is curious about the secrets of a brand that maintains steady popularity
- Those who want to know everything about branding that competes with โself-respectโ analyzed by Dr. Brand Experience
3 reasons why this class is special
โถ ๐ A differentiated branding story where you compete on your own!
Even in the midst of a fierce brand war, there are companies that are leading successful brands with their own differentiation strategies. What kind of story did you use to establish your differentiation? Let's take a look at the differentiation strategies that made their own meaningful difference and find ways to apply them to our organization.
โท ๐ต๏ธโโ๏ธ Branding survival strategies sought by surviving brands!
What is the secret of the long-run brand that has survived until now? It's not just about luck. It has become a long-running brand loved by customers through numerous strategies such as brand identity strategies, brand expansion strategies, and brand portfolio strategies. Let's take the time to uncover the secrets of the Longrun brand from now on.
โธ ๐ Exploring brands discovered on a small and strange trip!
Do you know the small, trivial brands around us that we encounter on trips other than famous brands that everyone knows? The lecturer travels to various countries under the theme of โbrand travelโ and discovers brand insights that ordinary people can easily pass by. Let's go on a brand trip together!
Curriculum
Creator
netmaru
Kim Sang-ryul
| Education
โข Master of Business Administration (MBA), Brand Marketing, Kyung Hee University Graduate School of Business
| career
โข CEO of United Brand Seoul Office
โข Adjunct Professor of Brand Management, Department of Business Administration, Kwangwoon University
โข Adjunct Professor of Brand Marketing at Wusong University Graduate School of Design
โข Head of Korea Branch of UCOP Partners (graphic design company) in Australia
| Book
โข Brand naming (2020, RH Korea)
โข Eyes Seeing Differently (2020, Song Books)
โข Many works including brand travel (co-authored, 2020, KMAC)
