Class introduction

If you want to grow your business through data analysis, you need to create a good environment for utilizing data. Therefore, this class does not teach how to analyze data. We will talk about 1) what “analyzing data” means in business, 2) how to create an environment that utilizes data, and 3) what value can be extracted from data from various environments.

If you are a data analyst, PM, or marketer who is analyzing data but is worried about whether it is contributing to business growth, you will be able to get clear answers in this class.Kwh

데이터 사용 구성 요소

▶ Data usage components

데이터 전략 & 로드맵 만들어야 하는 이유

▶ Why you need to create a data strategy & roadmap

Course effect

You can learn what an environment is good for using data and how to create such an environment.
Data analysis work also varies depending on who and what kind of work you do. 1) When you collaborate with executives/PMs/data engineers, 2) you learn the scope of work and roles according to the growth stage of the business.
You can have the necessary competencies to do a good job in data analysis, such as an understanding of the organization, services, and data, and a framework for KPIs.

Recommended target

Junior PMs, marketers, and data analysts who want to know what kind of data they need to analyze and why it's not doing well
People who want to create a company, culture, or environment that makes decisions based on data
Those who want to develop the necessary competencies to become data analysts leading business growth

Two things make this class special

❶ No one told me

Redefining the core business of data analysis

Does dealing with analysis tools such as Python, SQL, and R mean data analysis?

It's not. The core task of data analysis begins with setting goals. Set goals for data analysis that are the same as the direction of the business, and learn how to have an environment where data can be collected and analyzed well to achieve them. Finally, for effective analysis, we learn analytical methods that are meaningful to the business by continuously experimenting and asking questions.

❷ Creating business growth

A Data Analyst's Perspective

An 'understanding of the world' that can utilize data is essential for organizational growth. In other words, 1) data analysis cannot be performed without knowing the 'three elements of the organization', and 2) Data analysis without considering the 'three elements of service' is meaningless. 3) It is designed so that everyone who has taken the class can have the perspective of a data analyst who creates business growth by properly understanding the 'three perspectives of looking at data'.

비즈니스의 성장을 만드는 데이터 분석가의 시선

How do data analysts work to grow services

How do data analysts work to grow services