Beginner
10 chapters · 10 hours 29 minutes
English · Japanese · Korean|Audio Korean

Using tablets/Ps and Ai
8 Class Projects

It takes about 2 to 4 hours hour(s) to complete each project.

  • Keep your head cool, brand planning

  • Solid typography artwork

  • logical graphic design work

  • Analysis/practice of various visual techniques

  • Easy-to-draw drawing work

  • Sentimental illustration work

  • Your own mockup image

  • Photos that add completeness to the work

Skills You’ll Learn

Design Research

See the universe (big picture) to find the core value of the brand

The Branding Process

Learn the tips and know-how that are useful in branding process

Visual Techniques

Practice the techniques for hand drawing, graphics, illustration, and characters

Creating a Brand Design System

Decide the visual aspect for the brand's core value and build the design system

Creating Your Portfolio

Learn how to create portfolio and the know-how for interviews



Create Brand Designs that Catch the Eyes

Hello, I’m Kyulee, a designer who works across various design boundaries such as branding, UX-UI, video, motion graphics, illustrations, packages, etc. I recently moved from a recruitment platform startup to an overseas IT conglomerate. From startups to large companies, I would like to share with you the knowledge I have accumulated through working in various places.


Following Along at Home Using References

Vintage food illustrations emphasized the texture and appearance of food by exaggerating the crunchiness of bread or the glistening of ice cubes. You will learn to capture the same feeling in your own drawings by the end of this course.


What is Brand Design?

There are many definitions, but I think brand design is a visual work that blends the philosophy, goals and values ​​that represent a brand. In short, all communication between the brand and the user can be defined as brand design.


The Challenges of Brand Design

For brand design, the broad spectrum of work is both an advantage and a disadvantage. However, if you gradually learn a variety of styles and visual techniques, you can become a hybrid designer, a master in many fields, someone who is seen as desirable in the industry today!

I majored in UX-UI design, but my first job was as a brand designer and now I work as a visual designer. By crossing the boundaries within various design areas such as illustration, typography, graphics, editing, and packaging, I was able to gain competitiveness as a designer.


The Goals of This Class

So that you can also become a hybrid designer who can digest various styles! We will work with solid logos, sensational graphics, and cute illustrations. We will show you the process of designing various types of work and examining the unique characteristics of each style and reflecting them in your work.

By the end of the class, you will walk away with the knowledge on how to design a brand, derive a concept, create a design system, form your portfolio, etc. I want to help organizations that have just started branding, design students who are about to graduate, freelance designers, and designers who are preparing their branding portfolio.


Become Aware

Before you start designing, you must look at the world from a high place to see what you want and what people want. Every design starts with understanding phenomena. Set the brand's pillar through data and trend analysis, how to capture the minds of the people, what they like, what they consume, and what they love. If you accumulate data while researching, you will gain the strength to be able to convince people.

I'll reveal all of my research methods and tips into the class so you can create a design that people gravitate towards.

A site to observe font trends

Sites to observe illustration trends

Site to observe branding trends

My personal trend research methods to analyze the overall trends of the industry

Once you've established your brand pillar with data and reason, you're ready to visualize it. The first thing to do is combine key keywords with image searches and create a mood board. Next, collect images to find visual elements that may be useful for branding. These visual elements will go through a series of processes to create a brand context.


Creating Your Visual

Next, we will test various visual techniques that match the brand based on the data. After analyzing the visual techniques used on consumers based on various data such as the target age group of the brand, the scalability of the brand, the business model, and the identity of the brand, I’ll show you how you can apply and test it to your brand.

In the process, we will practice various designs.

Lovely hand drawing

Clean and plain font-oriented design

Poster disassembling / combining basic shapes

Emotional illustration

Editorial design using photos and typefaces

Editorial design using photos, fonts and graphics

Taking pictures with simple preparations

As a result of practicing various visual techniques, you can create the output product in the way you want, into posters, goods, and postcard stickers.


In Order to Grow as a Designer

The industry now wants designers who are competent in various fields, such as products, branding, visuals, and motion. Companies look for visual designers with graphic design skills as well as painterly competence and efficient problem solving. I will tell you how to build a design system so that you can make solid and sophisticated designs from start to finish every time. Brand with me so that you can be recognized in the industry as a competent designer!


Curriculum

Creator

Kyulee

Kyulee


Designer Kyulee

Hello, my name is Kyulee. As a brand designer in the recruitment platform startup “Wanted,” I was in charge of various tasks ranging from on/offline branding to video and illustration. Currently, I am working as a senior visual designer for an overseas IT company.

College students and Startup experience

I have been interested in various design fields since I was a student, so my career is a little unique. I fell in love with motion graphics and entered the design department, but I majored in UX-UI, and when I graduated, I suddenly got caught up in brand design, so I started a brand design project with three team members. After graduating, I worked on various projects such as rebranding, on/offline branding, package, goods production, illustration, and motion graphic for around 3 years and 6 months as a brand designer at 'One Wanted'.


Various experiences and preparations

And overseas transfers

In 2018, we held a design table podcast for one year. From illustrators to directors who run studios, we had sincere and honest talks with cool designers working in various fields around the world. These experiences actually helped me in job preparation and interviews. I want to share the secrets I recorded while talking to people with their own stories.


Podcast link

https://www.designspectrum.org/designtable/


Let’s talk together and think

I have gone through college students, startups, and large companies, and have done various jobs and experiences. As a college student, I was thinking about which way to prepare for a job and how to prepare a portfolio between UX-UI and brand design. When I was a freelancer while attending school, I had a lot of concerns about costs and contracts.

At startups, I learned about communication and how to start-up work, and while preparing for a job change, I was able to learn about the interview styles of startups and large companies, and the talented people they pursue. At the large corporation I am currently working at, I am learning about huge organizations, systems, culture and decision-making methods.

In addition to design, there are many things you need to think about in order to work in harmony with various people, including communication and work methods. Problems that can occur in an organization, such as problems with colleagues, other departments, bosses, and representatives, are very diverse. In addition to design, let's discuss various problems together.

Danielkyulee

Danielkyulee

Danielkyulee

Danielkyulee

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