Brand Name: Dawn on = Realize.)
Brand Keywords : sent / dawn / down / pale
As the saying goes, "I write in the early morning emotion," I thought that the early morning was the most honest time to look back and observe myself than other times. I set the key keyword "dawn" because the value of the time characteristic of dawn is thought to be a good example of today's generation that reveals and explores itself.
Before dawn, I chose a calm, cozy, and gentle image, thinking of a foggy, cloudy image of dawn.
In order to create a perfume brand that makes its original charm and value stand out by not being dark but subtle, we extracted elements of calm water waves, calm curtain wrinkles, and still and soft feelings from the moon.