This is the first part of the project, and it's the beginning of the planning document, so please explain it so that anyone can see it. This can be the visual planning portfolio of the planner. So that people who don't know my artist in the future can easily see what identity this artist has and what direction he's going to take! In the comparative analysis table, the difference in common is through analysis with competitors. This is the part where you calculate the strengths and weaknesses of your artist. You should refer to this. It's not an artist's situation. Focus on visual and concept analysis! The reason why I write the positioning map is because I know my group's unique image/visual speciality in similar groups. is trying to figure out and apply the content in order to gain a more competitive edge over the competition. To check this out, please check out your own artists in the positioning map and work so that you can see where they are. ** I will add the modified contents to the pdf when uploading the mission in the next chapter and gradually add the page later to create a strategy document!