The fact that the letters are angled and sharply expressed is reminiscent of the image of the sun shining through the clouds. This is how the sun must feel in the early in the morning. It makes me think...Also, I like the part where the letters are combined well with the background without expressing one color. What's a little disappointing is that when I first saw it, I read it as "Saenaegu." It's hard to place it in line with the flow of my eyes, and I think it's something I have to pay attention to:)