+14개의
이미지
5만원 쿠폰
5만원 쿠폰
브랜드 디자인 · 큐리

[🏆후기NO.1] The World of Brand Design: Create Your Own Brand

선물하기
바로 수강 가능

콘텐츠 이용권
준비물 키트
초급자 대상
강의 만족도 98%
클래스101이 검증한 후기 NO.1 클래스
101만원부터 Z플립3까지 100% 당첨!

Class details

Running time
10 chapter, 40 lessons
Start date
바로 수강 가능
Subtitles
Not Included

실제 수강생들의
생생한 후기


항**
9/2/2021
아 아주 디테일한 점이 좋습니다. 다만 배경음에 비해 목소리가 좀 작아서 묻히는 감이 없잖아 있어요.
원*
8/26/2021
디자인 작업 뿐만 아니라 포트폴리오 준비, 그리고 브랜드 디자이너로서 갖춰야하는 자세 등 <진정한 디자이너>로서의 성장 방법을 가르쳐주셔서 너무 감사한 강의입니다 ;)


0개의 작품 만들기

한 작품을 만들어보는 데에 정도가 소요됩니다.

    Stop dreaming. Start learning

    Step 01

    Design Research

    Step 02

    The Branding Process

    Step 03

    Practicing Visual Techniques

    Step 04

    Creating a Brand Design System

    Step 05

    Creating Your Portfolio

    초급자분들을 위한
    브랜드/비주얼 디자인
    클래스입니다.

    20주 수강 가능
    수강 기간 내 무제한 수강 가능합니다

    Create Brand Designs that Catch the Eyes



    Hello, I’m Kyulee, a designer who works across various design boundaries such as branding, UX-UI, video, motion graphics, illustrations, packages, etc. I recently moved from a recruitment platform startup to an overseas IT conglomerate. From startups to large companies, I would like to share with you the knowledge I have accumulated through working in various places.


    Following Along at Home Using References



    Vintage food illustrations emphasized the texture and appearance of food by exaggerating the crunchiness of bread or the glistening of ice cubes. You will learn to capture the same feeling in your own drawings by the end of this course.


    What is brand design?



    There are many definitions, but I think brand design is a visual work that blends the philosophy, goals and values that represent a brand. In short, all communication between the brand and the user can be defined as brand design.


    The challenges of brand design



    For brand design, the broad spectrum of work is both an advantage and a disadvantage. However, if you gradually learn a variety of styles and visual techniques, you can become a hybrid designer, a master in many fields, someone who is seen as desirable in the industry today!


    I majored in UX-UI design, but my first job was as a brand designer and now I work as a visual designer. By crossing the boundaries within various design areas such as illustration, typography, graphics, editing, and packaging, I was able to gain competitiveness as a designer.


    The goals of this class



    So that you can also become a hybrid designer who can digest various styles! We will work with solid logos, sensational graphics, and cute illustrations. We will show you the process of designing various types of work and examining the unique characteristics of each style and reflecting them in your work.


    By the end of the class, you will walk away with the knowledge on how to design a brand, derive a concept, create a design system, form your portfolio, etc. I want to help organizations that have just started branding, design students who are about to graduate, freelance designers, and designers who are preparing their branding portfolio.


    Between reason and Intuition


    Brand design


    Become aware


    Before you start designing, you must look at the world from a high place to see what you want and what people want. Every design starts with understanding phenomena. Set the brand's pillar through data and trend analysis, how to capture the minds of the people, what they like, what they consume, and what they love. If you accumulate data while researching, you will gain the strength to be able to convince people.


    I'll reveal all of my research methods and tips into the class so you can create a design that people gravitate towards.


    A site to observe font trends


    Sites to observe illustration trends


    Site to observe branding trends


    My personal trend research methods to analyze the overall trends of the industry


    Once you've established your brand pillar with data and reason, you're ready to visualize it. The first thing to do is combine key keywords with image searches and create a mood board. Next, collect images to find visual elements that may be useful for branding. These visual elements will go through a series of processes to create a brand context.


    Creating your visual



    Next, we will test various visual techniques that match the brand based on the data. After analyzing the visual techniques used on consumers based on various data such as the target age group of the brand, the scalability of the brand, the business model, and the identity of the brand, I’ll show you how you can apply and test it to your brand.


    In the process, we will practice various designs.


    Lovely hand drawing


    Clean and plain font-oriented design


    Poster disassembling / combining basic shapes


    Emotional illustration


    Editorial design using photos and typefaces


    Editorial design using photos, fonts and graphics


    Taking pictures with simple preparations


    As a result of practicing various visual techniques, you can create the output product in the way you want, into posters, goods, and postcard stickers.


    In order to grow as a designer


    The industry now wants designers who are competent in various fields, such as products, branding, visuals, and motion. Companies look for visual designers with graphic design skills as well as painterly competence and efficient problem solving. I will tell you how to build a design system so that you can make solid and sophisticated designs from start to finish every time. Brand with me so that you can be recognized in the industry as a competent designer!


    The ability to solve problems,


    The ability to incorporate many styles and techniques,


    Brand design with Kyulee.

    브랜드 디자인 · 큐리

    [🏆후기NO.1] The World of Brand Design: Create Your Own Brand

    선물하기
    바로 수강 가능

    콘텐츠 이용권
    준비물 키트
    초급자 대상
    강의 만족도 98%