Create Brand Designs that Catch the Eyes

Hello, I’m Kyulee, a designer who works across various design boundaries such as branding, UX-UI, video, motion graphics, illustrations, packages, etc. I recently moved from a recruitment platform startup to an overseas IT conglomerate. From startups to large companies, I would like to share with you the knowledge I have accumulated through working in various places.

Following Along at Home Using References

Vintage food illustrations emphasized the texture and appearance of food by exaggerating the crunchiness of bread or the glistening of ice cubes. You will learn to capture the same feeling in your own drawings by the end of this course.

What is brand design?

There are many definitions, but I think brand design is a visual work that blends the philosophy, goals and values that represent a brand. In short, all communication between the brand and the user can be defined as brand design.

The challenges of brand design

For brand design, the broad spectrum of work is both an advantage and a disadvantage. However, if you gradually learn a variety of styles and visual techniques, you can become a hybrid designer, a master in many fields, someone who is seen as desirable in the industry today!

I majored in UX-UI design, but my first job was as a brand designer and now I work as a visual designer. By crossing the boundaries within various design areas such as illustration, typography, graphics, editing, and packaging, I was able to gain competitiveness as a designer.

The goals of this class

So that you can also become a hybrid designer who can digest various styles! We will work with solid logos, sensational graphics, and cute illustrations. We will show you the process of designing various types of work and examining the unique characteristics of each style and reflecting them in your work.

By the end of the class, you will walk away with the knowledge on how to design a brand, derive a concept, create a design system, form your portfolio, etc. I want to help organizations that have just started branding, design students who are about to graduate, freelance designers, and designers who are preparing their branding portfolio.

Between reason and Intuition

Brand design

Become aware

Before you start designing, you must look at the world from a high place to see what you want and what people want. Every design starts with understanding phenomena. Set the brand's pillar through data and trend analysis, how to capture the minds of the people, what they like, what they consume, and what they love. If you accumulate data while researching, you will gain the strength to be able to convince people.

I'll reveal all of my research methods and tips into the class so you can create a design that people gravitate towards.

A site to observe font trends

Sites to observe illustration trends

Site to observe branding trends

My personal trend research methods to analyze the overall trends of the industry

Once you've established your brand pillar with data and reason, you're ready to visualize it. The first thing to do is combine key keywords with image searches and create a mood board. Next, collect images to find visual elements that may be useful for branding. These visual elements will go through a series of processes to create a brand context.

Creating your visual

Next, we will test various visual techniques that match the brand based on the data. After analyzing the visual techniques used on consumers based on various data such as the target age group of the brand, the scalability of the brand, the business model, and the identity of the brand, I’ll show you how you can apply and test it to your brand.

In the process, we will practice various designs.

Lovely hand drawing

Clean and plain font-oriented design

Poster disassembling / combining basic shapes

Emotional illustration

Editorial design using photos and typefaces

Editorial design using photos, fonts and graphics

Taking pictures with simple preparations

As a result of practicing various visual techniques, you can create the output product in the way you want, into posters, goods, and postcard stickers.

In order to grow as a designer

The industry now wants designers who are competent in various fields, such as products, branding, visuals, and motion. Companies look for visual designers with graphic design skills as well as painterly competence and efficient problem solving. I will tell you how to build a design system so that you can make solid and sophisticated designs from start to finish every time. Brand with me so that you can be recognized in the industry as a competent designer!

The ability to solve problems,

The ability to incorporate many styles and techniques,

Brand design with Kyulee.