Rookie
7 chapters · 1 hours 59 minutes
English · Japanese · Korean|Audio Korean

Skills You’ll Learn

CEO Seung Hyun Hong's business history

A story that brought success to various brands

The success of 'Thank You Studio', a studio specializing in pets

I started because I wanted to take better pictures of my dog, but it's also a story about expanding overseas

Korea's first self-studio 'Photomatic' success

A story with big brands, starting with my own experiences, from Nike to Starbucks

How to build a brand that lasts

The story of a brand that survives for a long time by creating copycats and leading culture

The mindset a businessman should have

From what I know best! If you want this, right away! However, the risk is small!

Class introduction


Do you want to build a popular brand, but aren't sure where to start? For the first time in Class 101, I will reveal my own brand management know-how, which has created a brand that everyone is looking for. It contains a lot of my own stories, including various examples of brand operation and the mindset that a businessman should have. Refine your brand management through real-life examples of <Thank You Studio> and <photomatic> that various brands seek first after creating countless copycats.



Course effect


  • You can learn how brands operate through examples of successful brands.
  • Through many brand management experiences, I can understand the mindset that a representative should have.
  • Learn how to maintain your brand for a long time.



Recommended target


  • Those who want to start a business, want to create their own brand, but are afraid to start
  • Those who are curious about the Photomatic CEO's actual brand management philosophy and maintenance method
  • Those who are curious about how to create a brand that creates Copycat




2 reasons why I recommend this class


❶ Brands are looking for

Brand operation story

The photomatic booth is always present at events where people gather and become an issue, such as the opening event of Nike, Starbucks, the emerging girl group Newjeans, and Wanpan Shinhwa Elemental Jewelry. As a representative of <Thank You Studio>, a brand that famous brands seek first, and <photomatic> that everyone knows, it tells an honest and realistic story of brand management. If you dream of starting a brand, go ahead and take this course!



❷ It hasn't been disclosed until now

Be honest and comfortable with your know-how

I explained all the complicated processes and difficult stories in an easy way. I captured my brand management know-how, which was not officially disclosed. Feel free to think of listening to a friend's saga rather than a lecture. As an added bonus, you can also check out actual brand use cases from various celebrities who love photomatics.

포토매틱 매장에서 클래스 촬영중인 홍승현 대표



Pre-course notes

  • This class was created in 2022.

Curriculum

Creator

Photomatic CEO

Photomatic CEO

I'm CEO Hong Seung-hyun, who set up a studio with start-up items that will lead the trend before anyone else. From “Thank You Studio”, a pet portrait studio, to the representative of “Photomatic,” the hottest self-photo studio brand today, we present a way to pursue both the “first” and “the best.”

photomatic_official

photomatic_official

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