To show you how to preoccupy the first page at a low unit price in this keyword, I created a store called "Thumbstreet" for a while, and the people who took the class raised the bidding price, so the site was lowered. The key point of the story is that you can get enough one-page exposure at a low unit price, and it's much more efficient to invest in small and medium keywords than spending advertising on large keywords :) I hope it helps!