Skills You’ll Learn
How to find what you want to do and make it your life's work
You will learn how and how to think about finding a life's work that you can continue for a long time.
Know-how to build your fans and grow your business
You will learn how to create small successful experiences and know-how that can be reproduced.
How to create a community
You'll learn how to create a place for fans to gather and how to continue the community.
I want to find fans of “things and things I like” and make activities sustainable.
Have you ever worried about that?
I have been producing events for over 10 years at Tokyo Culture Culture, an event house that “turns all cultures into events,” and while giving advice to a number of creators, we have held events together to support fan building and attracting customers.
What I felt from that experience was that “fans can be created for any hobby or specialty,” and that the presence of those fans adds color to my way of life.
The creators, who are surrounded by so many fans, are very lively, and I feel proud to be able to support them all.
I wanted to make more use of that experience, and now I'm starting an independent business and supporting the creation of a fan community for more creators and entrepreneurs.
By increasing the number of fans for one's “likes,” it creates great appreciation and a small circulation of money. That's the goal of this class.
From my experience, the biggest barrier to nurturing fans is “can you create relationships where people can pay money?”
“Selling what you like”... Some people may feel pressured just thinking about it, but that's not necessary.
At first, 5 people are fine, and sales of several hundred yen are fine. This accumulation strengthens relationships with fans. If the community gradually grows, a foundation will be created for my own sustainable activities, and the number of fans who will be more and more pleased will also increase.
Build fans who support your activities, nurture your community, and create side jobs that become your life's work. And in the future, I will be able to eat with that life's work. This class is the entrance to that.
I'm sure you'll be like this after taking this class!
In this class,I will thoroughly tell you how to find fans for your “likes,” generate communication through money, etc., and continue your activities while increasing your own motivation.
By the end of the course, your confidence in your life's work activities will deepen, and your desire to share more output with your fans and peers will increase.
This is a class for everyone who wants to do activities based on their “feeling of wanting to communicate their favorite things and things”!
I would like to make it such a course that pushes the backs of people who want to expand their favorite things and things even more, and people who have things and things they like and want to expand but don't have the confidence and courage to do so.
What I tell you is how to create small successful experiences and know-how that can be reproduced. Through the course, “I think I can do it myself!” I would like to be able to give you that kind of encouragement so that you can feel confident and take on challenges with your heart.
I will eat according to my own “likes”!Let's take that step together.
Curriculum
Creator
Azusa Kawahara
After working at Fujitsu, he became an event coordinator for the event house type restaurant “Tokyo Culture Culture” (at that time) operated by Nifty from 2008. Involved in the management of more than 200 events a year. From 2013 to 2016, he was stationed in San Francisco and engaged in new business development. After returning to Japan, he produced many community events with Itoen, Kokuyo, Omron Healthcare, Suntory, Tokyu, etc. It became independent in the spring of 2020, launched a guild-based team “Ptage,” and worked on event planning, corporate communication design, human resource development, etc. as a community accelerator. The nickname is “Azu-san.”
Main client experience: Itoen Co., Ltd., ITOKI Co., Ltd., SMBC Finance Service Co., Ltd., NTT Docomo Co., Ltd., NHK, Omron Healthcare Co., Ltd., Kokuyo Corporation, Suntory Corporation, Tokyu Corporation, Tokyu Agency Co., Ltd., Nagasaki Prefecture/Niigata Prefecture/NewPeople, Inc. Ltd.
Book: “Textbook for Building a 'Community' to Nurture Fans and Grow Businesses” (co-authored with Yuji Fujita/Diamond Company/2020)
Q. Why did you offer online classes with CLASS101?
What I want to convey in this course is “a way to make life more enjoyable while sending people what you like and are passionate about, and getting a little money and a lot of fulfillment.”
Let's make big profits! It's not like that, but paying money to buy experiences is important in this day and age! Nor is it something like that. I thought that “making the way of life more enjoyable while getting a little money and a lot of fulfillment” is an area where not a few people around me have been able to realize it, but many people don't know how to realize it, and it has not been verbalized, so I decided to start the course because I wanted to convey it.
Q. What points did you put the most effort into when planning the class? Who would you recommend this class to?
The goal of this class is to create great appreciation and a small circulation of money by increasing the number of fans for one's “likes.” The biggest barrier to nurturing fans is “can we create relationships where people can pay money?”
I also know that there are many creators who feel pressured at first. I myself was one person who was reluctant to change my skills to money or make it a side job because of my lack of confidence. However, by going beyond that barrier, the community around you becomes stronger. I would like to be able to tell you how to build that relationship and how to think about it based on my experience.
Q. Please give a message to the students!
I have supported a lot of events and content creation for creators, but it was also true that there were creators who couldn't break through the barrier of “forming fans and turning the economy around even if they were small.”
There are so many people who say that they can make good things, and the stories are interesting, but they are not good at involving people... I really understand how you feel. Creators like that are more humble, and they feel a little embarrassed to show off themselves. There are many people who invite someone and get hurt even though they refuse. However, if you successfully break through that barrier, you will be able to create a state where many people will become fans and support you loosely. A solid “community” will be created around you.
Such a community gives us confidence in ourselves and makes it easier to live every day. The sense of fulfillment that fans need has a positive impact on everyday life. It makes living fun. I will do my best to pass on the know-how for that purpose, so please feel free to join us. Thank you for your support.
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