Skills You’ll Learn
Doing a self-assessment to see what your strengths is
Different Income Streams
Discover and build multiple income streams
Pricing Creative Work
Learn the basics on how to price your work
Business and Marketing Plan
Formulating a business and marketing plan
How to get paid for sharing your expertise
WHAT IS THIS CLASS ABOUT?
Careers in the arts are often written off as not being as profitable and straightforward as other professions. This limiting belief gets ingrained in artists that even when they end up doing something creative for a living, most are clueless about asking for and getting paid what they’re worth. Because of this, many beginners give up before fully enjoying the fruits of their labor. But the truth is, there is money to be made in art—if you know how to manage your creative business!
WHO IS THIS CLASS FOR?
This class is for artists and illustrators who have started to earn from their creative work but are looking for ways to optimize the way they run their businesses.
WHAT WILL THE STUDENTS ACHIEVE?
By the end of the class, students will have a better understanding of crafting a business plan and a pricing strategy that is tailor-made for their personal career vision.
I am Ella Lama, an illustrator and small business owner from Manila, Philippines. My creative business journey started eight years ago, when I started to showcase handcrafted paper and fabric products at local arts and crafts fairs, as well as in conventions in Tokyo and Dubai. I eventually pivoted to offering illustration services as well, and I have been doing that full-time for six years. I work with clients from different industries, but my current focus is editorial illustration for publications. In 2018, I launched my in-person course called Creative Career Roadmap, where I teach artists how to effectively price and promote their work. With many artists opting to go freelance nowadays, I am happy to have the opportunity to share what I know through this online class.