We will reveal a slight difference between the Group 1 advertisement selected by Samsung Electronics and Hyundai Motor Company

This class is fundamentally different from a course that only conveys theory without practical experience. It captures all the planning and directing power of business producers, such as Samsung Electronics, Shinhan Card, Hyundai Motor Company, and Shinsegae, who have produced first-group commercials at the forefront of the actual TVCF industry. Meet firsthand the real field know-how that only professionals who have experienced the entire ecosystem of ad production, from advertisers, agencies, to post-production, can share.

The secret to a single-person production pipeline that controls a large-scale production system alone

In the past, we are unveiling a powerful pipeline that can complete the entire TVCF production process by itself, which was possible only with dozens of people. You'll master the entire production process, from directing design through ideation and brand analysis to editing using Premier Pro, and sound mastering and color grading. This pipeline will be the most efficient map for translating your creativity into reality without technical restrictions.

Designs and messages that prove everything from cosmetics to corporate advertising through practical projects

We don't just make practice videos; we also learn a practical sense of practice by creating our own virtual cosmetics advertisements and virtual advertisements for corporate brands. You will learn in detail the concept of treatment using AI, the strategic use of lenses and angles, and application design methods tailored to the characteristics of each AI tool. Through the process of improving completeness through structural design and sound effects of music, you will experience how designs and messages other than technology are completed as actual advertisements.

Key generative AI responsible for visual depth and dynamism

To create high-resolution images that determine the first impression of an advertisement, Midjourney is used to build overwhelming visuals and consistent tone and manners. Images completed in this way are converted into high-quality video sources that capture vivid motion and sophisticated camera movements by strategically cross-utilizing the latest video generation AI tools such as Kling, Runway, VEO, Hailuo, and Luma. You'll learn the creator's unique know-how on identifying the pros and cons of each tool and selecting and using it according to the purpose.

Perfect commercial ad quality achieved with sound and editing

The sound design, which brings life to eye-catching visuals, is completed through realistic narration by Eleven Labs and Suno's artificial intelligence music generation technology. Finally, it uses Adobe Premier Pro, an industry-standard tool, to capture details in seconds through cut editing, color grading, and subtitling, and upscaling with Topaz AI to produce on-air quality results that are perfect even on large screens.

It's an age where technology makes videos, but I believe it's still up to people to complete brand advertisements

We are now in an age where artificial intelligence creates videos, but I believe it is still up to people to complete brand advertisements.

Beyond simply using AI tools, it contains a practical process of directly completing an advertisement from beginning to end

Through this course, I want to not only teach you how to use AI tools, but also give you a practical experience of completing a brand advertisement with your own hands from beginning to end, from image creation to video production, music design, and editing.

By creating virtual advertisements for cosmetics and corporate brands, you learn with me the essence of design and messaging rather than technology

As we work together to create virtual advertisements for cosmetics and corporate brands, we will share essential concerns not about technical glamor, but about the design and message hidden in them.

We will disclose the business pipeline from treatment to lens and angle use to sound mastering without adding or subtracting

From the concept of treatment using AI to professional use of lenses and angles, strategic use of each tool, and structural design of sound and editing, I have unraveled the entire process of actual business advertisement production with my know-how.

Ultimately, the person who determines the direction of the video is ourselves, and I will guide you on the path to becoming a new advertising producer in the AI era

Even if AI creates videos, the entity that determines the essential direction is ultimately ourselves, and I will help you to be reborn as a true advertising producer in the AI era in the midst of this trend of change.

15th year TVCF producer's AI advertising workflow: from planning to completion

15th year TVCF producer's AI advertising workflow: from planning to completion