This course is a practical training covering how to read the trends of the times and effectively market and brand my products (content).

Lesson 1 _ A marketer's perspective on the times

1) Introduction to Professor Kim Si-rae (lecturer)

2) Trend sensitivity that lives with the times

3) Trend detection that enhances the eye for analysis and interpretation

4) How to extract insights from trends

Lesson 2_ Digital marketing practices for successful advertising promotion

1) Digital algorithms, truth data, and 5 megatrends marketers need to know

2) Analysis of new trends in digital marketing and successful corporate marketing cases

3) Checklist of advertising promotion practitioners, analysis of successful advertising promotion cases

Lesson 3_ Thinking Skills Training to Improve Marketer Practical Skills

1) Understanding the marketer's analytical, interpretative, and creative concepts (confidence, convergent thinking)

2) Understanding human psychology and 4 context-changing methods for effective marketing

3) 4 Context-Changing Methodologies - Practical Edition

4) Understanding the concept of associativity, practical training-practice to improve associative skills

Lesson 4_ Creative Storytelling Marketing

1) Narration vs. Narrative

2) The 4 key elements of storytelling

3) Examples of successful storytelling companies

4) Storytelling case studies

5) Practical storytelling training method

Lesson 5_Creative Copywriting

1) Perspectives that draw out insights

2) Copywriting FUSE in the digital age

3) Copywriting practical training session (case sharing)

AI, marketing practices in the digital age