Class introduction

What is content marketing? I am Advanced strategies to gain customer favor and trustI think so. This class experiences a lot of things related to content It contains all my know-how until I became the team leader of the 29CM media teamWe will be your guide in the midst of a flood of content.

Do you want to create content that is different from others and that impresses customers, but don't you feel overwhelmed or vague about getting started? I also went through a lot of trial and error at the beginning of my career. I wanted to create a course that could teach you how to reduce that very trial and error. It is not a theoretical and theoretical lecture on content planning, Various examples of 29CM content production that I have carried out myselfthru 'My own' contentI will tell you the know-how to plan.

Content planners who want to create authentic content while reading the trend of the timesI will explain in detail the vivid insights and experiences I have fiercely built up in practice, along with examples.

Course effect

You can understand content creation and learn the details of the difference at a glance.
You can learn how to make customers fans and plan content to sell.
You can learn the know-how to create your own authentic content through hands-on practice.

Recommended target

Those who have just started as a content planner or those who want to get started
Those who want to create sensitive and in-depth content
People who are struggling while working in the content production business

What makes this class special

❶ Fashion editor, brand marketer

All the practical know-how of content creators in the 13th year

Hello, I'm Kim Hye-in, a content director in the 13th year, who is a fashion editor and brand marketer and is currently working on content production as the head of the 29CM media team. I have been in charge of PT (online presentation), which is the signature content of 29CM, for over 6 years, and has produced PT brands for more than 290 domestic and international brands including Tesla, Netflix, Freitag, Volvo, and Samsung Fire, and various contents produced by the media team. I'm in charge of it.

In this class, I am a fashion editor, and I will vividly deliver projects that I have experienced and led firsthand, from how to create extraordinary visuals. We share all the insights gained from working as an ad visionary for global sports brands such as Nike, Adidas, and Puma, collaborating with various artists, and interviews with global designers.

Content Marketing Summit 2021 강연

❷ Attended a number of corporate education lectures and university majors

Proven and structured curriculum

I have given lectures at a number of companies including the Ministry of Foreign Affairs, Amorepacific, GS SHOP, and Korea Ethical Fashion Network (KEFN). Not only that, I also participated as a speaker at the global conference CMS (Contents Marketing Summit) and gave lectures on fashion stylist majors.

We have prepared a curriculum that is more systematic than any other class based on the experience we have gained from conducting these various lectures, and we will only share content planning tips that have not been disclosed anywhere else to all of our classmates. If you want to plan your own content that is different from others, join this class. I'll be your content planning pacemaker.

❸ Content that guides the near future

Content that completes the customer's journey to improve their quality of life

I define for myself that it is my job to read the trend of the times and create authentic content, and to propose a near future with content through this. Life is a series of choices, and the future role of our content creators is to present images that help make those choices more rich and correct. To this end, I will show you my attitude towards my own work and practical know-how of content production, which I have been intensely thinking about and bumping into, in an easy-to-understand manner from A to Z.

클래스 101 강의 내용 일부

▲ Class data screen image

Attractive content, sellable content <Content planning to turn customers into fans>

Attractive content, sellable content <Content planning to turn customers into fans>