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[Season 1] The secret to writing a 'brand-like' business plan! (+ design thinking+brand concept+marketing)

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9 chapters
English · Japanese · Korean|Audio Korean

Check out what classmates have to say!

(2022 update)


I have two great news for you!

1)

[Season 1] I have attached a full version PDF of the lecture notes to “Chapter 1-1.” Be sure to download it and do the review action along with the course content! (It would be much more helpful if you read it together with the PDF ^^)

[MUST READ+ACTION] Due to the expertise and specificity of the class, there are pages with captured copies of business plans. By all means!! Please open the attached PDF file (on another device such as a computer or tablet) and watch it together! Only then will it be more helpful and more understandable! :)

This PDF is prohibited from being distributed to anyone other than the Class 101 students themselves.

Distribution for commercial purposes may result in legal action.


2)

[Season 2] Business Plans/IR Data Preparation Secrets (11 2021 Business Plans Released+PDF Sharing) has been opened.

Most Helpful 2 free lessons It's open (temporarily), so be sure to check it out when you have time! Please take a look.

https://class101.page.link/Rkzw


(If you can't click that link, in the Class101 main screen search box [ Heungsojang ] If you search, it will come up. By all means! Please take a look! (repeat ^^)

------------------------------------



I only saw the review of that lecture today.

I was so happy to read it over and over again, and I felt so much better.

My sense of self-efficacy also increased because I thought my content was quite valuable.

Thank you very much, 000! (Kookbok~)

*Thank you so much to everyone who posted a review of the course! (_ _) ^^


1. tooth Sign up for a class+be stubbornDo it, Manually write & edit and edit actionsIf you do,

1) It helps you pass government support projects (preliminary start-up package, initial start-up package, youth entrepreneurship academy, etc.) (Below are talks with representatives who passed the Youth Entrepreneurship Academy in March 2021, and other talks from those who passed the Preliminary and Initial Startup Package in May will not be posted here.)

수강생 합격 후기

▶ ︎ Student acceptance reviews

2) In addition to government support projects, it helps to receive investment from private foundations, accelerators, and VCs such as H Ondream (Jeong Mong-gu Foundation). (Below is a talk with the CEO who passed H OnDream, which received 140 million grants)

수강생 합격 후기2

▶ ︎ Student acceptance review 2


3) It helps to be selected for global expansion support projects such as the window (Startup Agency X Google: 300 million support). (Below is a congratulation+proud post I posted on Instagram because I was so happy to hear that a startup that continued to test marketing while directly applying my Class 101 course passed the window)

수강생 합격 후기3

▶ ︎ Student acceptance review 3


Sobble Gosani - Heung So-jang Edition

야, 너도 할 수 있어. 1억짜리 정부지원사업

▶ ︎ Hey, you can do it too. 100 million government aid project


*Recently updated information has been placed above! :)


I am [Brand Rocket Team]in 'Brand Acceleration'I'm doing it.

(With investment company Accentree Ventures, the acceleration program “Accentree Rocket Group 1” was carried out with 7 startup companies with a very high level of satisfaction, etc.)

당신의 브랜드를 띄워드립니다! 브랜드 로켓단

▶ ︎ We will promote your brand! Brand Rockets


Below are comments and KakaTalk from people who listened to this lecture+those who used the coaching ticket! :)

수강생 후기

I was contacted by a few more people last week, and I was really happy as if it were my job ^^

수강생 후기2


수강생 후기3

I decided to have a bowl of bowser next time! :)


Q. What kind of people should listen to it?

Those who are preparing for the Ye Chang-pae/Cho Chang-pae/Cheongchangsa+00 government support projectYes, I can assure you that if you are stubborn, it will help 96%. (Course satisfaction over the past year was 97% ^^)

The person above contacted me that they finally passed Cheongchang, so much I was happy.

Some people contacted me saying that they were stubborn 3 times, received coaching, and got good results I was grateful! 👍


Q. Please introduce the creators

I am a bestseller in planning <Concept Entertainment Center>, <Planning Center >I wrote, and recently Startup Consulting/Mentoring/JudgesI'm doing it.

From the beginning of 2020, at Intwin Co., Ltd. #브랜드로켓단 We are doing 'brand acceleration' by acting


Currently, Official mentor to the Agency for EntrepreneurshipIt is registered as, and is acting with 000 judges, 000 accelerators, etc. 😊


Q. What makes creators unique?

I didn't just do consulting and mentoring, but I wrote and worked on my own to earn 11 government support projects in 2019.

정부지원사업 11개 통과

11 in 2021

In 2020, we won 7 bids.


(This is difficult) I'm doing a lot of action to start a business or startup

Government support projects are a process, just a girdle,

If you take this course, you'll have strong core muscles. 💪



Q. When were you most happy?


At first, I filmed KLEONE and posted a lecture, and asked, “Would it be as helpful as teaching and coaching offline...” I used to think that.


Over the past year, thousands of people have commented Thank you so much for the fact that there are many people who use “it was helpful” or that they have received good results thanks to this (as in the talk below)And I think I did a good job in class 101! :)

수강생 후기4

After receiving KakaTalk/Call coaching, Final approval by the Content Promotion Agency The person who contacted me saying that.

A person who went to Ho Chi Minh, Vietnam with her husband 5 years ago (What) Stubborn 3 timesThen send me a draft of the business plan on KakaTalk. After coaching on an international KakaTalk call, I was most grateful when you said thank you for the good results! 😊

수강생 후기 5

After being stubborn, please send me the draft of the business plan you have written. After being coached by me on KakaTalk & Call, When I said that it helped me a lot and that I would recommend it to others,

'Ah! I hope you did a great job! ' I thought that.



*The following content has been kept as it is in the draft! :)


The exciting way to write a business plan and the know-how selected from 11 government support projects!

• General business plan (investment proposal for IR)

• Project plans (proposals) for government support projects

How to write Design Thinking/Brand Marketing How to do it from the side Differential conceptWhether to write it with We'll let you know with as many samples as possible! :)


Let me tell you how to write a differentiated business plan!

차별화 된 사업 계획서 작성법

1. Things you must know before writing a business plan

  • My Business & How to Find Differential 'Concepts' in My Business and My Business Plan
  • Initial Business Plans/ Investor Proposals for the 1st to 3rd Year IR/Investment Proposals Looking at Good Projects and Regrettable Plans as Actual Examples
  • VC companies talk about how to write an essential table of contents for a business plan

2. How to implement and apply 'design thinking' to a business plan

  • Check the current business item stage through a 5-step design thinking process
  • How to execute and apply a business plan using design thinking techniques

3. How to write a business plan from a 'branding perspective'

'브랜딩 관점'으로 사업계획서 쓰는 법

  • Consumer Insights: Finding People's Feeling and Feeling with 'Thinking as a Verb'
  • Differentiation: putting in your own 'finance' for business items
  • Brand identity: How to express brand beliefs in living colloquial language
  • Brand concept: how to derive a brand name and slogan and express it in a business plan

4. How to write a business plan from a 'marketing perspective'

'마케팅 관점'으로 사업계획서 쓰는 법

  • How to describe personas: Find the only person who really needs your business items
  • Marketing channels/concept: Where are 100 target people gathered? With what kind of concept?
  • Customer influx: Low-cost promotion know-how to attract the first 100 participants


Able to specifically develop my own business How to write a business plan!
I won't get lost in writing a business plan anymore.


Let's also learn how to write a business plan for a government support project (for written evaluation)!

  • Identify the reasons for the existence of government support agencies and the nature of support projects
  • Written assessment/face-to-face evaluation of government support projects and preparation know-how
  • How to write a Hangul document table of contents and summary page according to government support project standards
  • Know-how to write a good business plan based on actual coaching practices (Before&After)

We will carefully inform you about the preparation and presentation of the government support project PPT.

정부 지원사업 PPT 작성/ 발표

  • The secret of easy-to-miss titles & one-line descriptions
  • Easy but powerful! A PPT construction frame that can be used anywhere
  • 100% effective! An opening page and comments that captivate the audience
  • Make an impact at the beginning and end! The secret to making intro + outro
  • An early minute that attracts an audience. How to Planning/Organize
  • How to create presentation materials using PPSS frames
  • Specificity of face-to-face evaluation of government support projects. And the secret to doing a good Q&A


Government-funded projects (although this is only a process and a girdle)
If you're up for the challenge, this course is for you (definitely if you're stubborn)
It will help!

It's about continuing to take action on this difficult start-up or startup in the future
You'll get solid core muscles!


For prospective founders who are thinking about starting a business,
Early founders (startups) in the 0~3rd year,
And everyone who needs to write a business plan.
Challenge with that boss! action! Let's try it!
Class Kit · Coaching Session

📧 Heung So-jang 1:1 coaching

📕 Option 1 <Basic Coaching: Lecture-related>: 1 time

  • After taking the online class, you can post related questions on the <coaching board>.
  • If you post 1 question per coaching ticket (maximum 500 characters per question) on the <Coaching Bulletin Board>, we will write an answer in around 250 characters and send it to you. (Basic coaching is done in text only on the coaching board. If you want coaching related to a business plan, you must purchase an advanced coaching ticket and use it)
  • What I'm planning now Business itemsfor Targeting, concept, naming, problem-solving storytelling, design thinking, brand marketing, etc. question. If you narrow down your question rather than a too broad question, we can give you a more helpful answer.

📗Option 2 <Advanced Coaching: Business Plan - Choice 1> : 1 time

  • Written as a startup/business item you are currently planning Draft business plan PPT file(within 10 sheets) <on the coaching board> If you upload it, we will give you feedback via KakaTalk/phone call/Zoom video conference.
  • Draft business plan hwp file for government support project submission(within 10 sheets) <on the coaching board> If you upload it, we will give you feedback via KakaTalk/phone call/Zoom video conference.
  • After passing the written evaluation of the government support project, Draft presentation PPT file prepared for face-to-face evaluation (presentation) (within 10 sheets) <on the coaching board> If you upload it, we will give you feedback via KakaTalk/phone call/Zoom video conference.

📩 The package is subject to some changes, and we will be fully informed if there are any changes.

Curriculum

Creator

Brand Accelerator Heung

Brand Accelerator Heung

*UPDATE! ^^


I am “Brand Acceleration” is being carried out by [Brand Locket Group].


OkageI'll help you do it #흥소장 This is Seo Daewoong.


There is a saying, “Now is the time for everyone to write a business plan.”

I am these days Preliminary start-ups/initial start-ups/start-ups/small businesses/in-house ventures within large companies. Startups I'm meeting a lot of people, etc. It is prepared for all those who find it difficult to write a business plan and for those who want to receive government support projects.


(Above, I gave a lecture on personal branding at EBS, and I am also giving a marketing/branding lecture ^^)


I went to a large corporate advertising company (LG Ad, Innoseon), a game company (Nexon), and a brand consulting company, and have been doing brand marketing consulting/lectures since I published the bestsellers in the planning field <Concept Innovation Center>, <Planning & Development Agency >. Recently Coaching at the Entrepreneurship Promotion Agency, Center for Creative Economy and Innovation, Seoul Startup Hub, Technology Guarantee Fund, Content Promotion Agency, Entrepreneurship Leading University, Seoul Industrial Promotion Agency, IP Entrepreneurship School, Seoul Entrepreneurship Stepping Center, SK Telecom's In-house Venture Program Start@, Jeju Innovation and Growth Center, Jeju Youth Entrepreneurship Academy, etc.. I'm doing mentoring.


After consulting for 3 months on the business plan and branding strategy of the Beauty & Health Shopping Mall of Media Commerce Startup A among the companies I have consulted and coached, as follows,

This content was also reflected in the IR proposal and received an investment of 3 billion dollars. (I just took care of it because the CEO did a good job ^^)



In 2019, there were 11 government support projects

In 2020, we won 7 bids.


We will not approach business plans or government support projects only with techniques. I want to tell you why this is done, what the essence is, and how to approach it from a different perspective from a branding/marketing perspective. So, I'm going to do some action with class 101 this time! (It is said that you have to press a lot to save to meet people. Save now! Please take action!^^)


YouTube is also in action, so if you are interested -> Heung So-jang youtube https://www.youtube.com/channel/UCPWhB4mA6xaopNTrwo_HKLw?view_as=subscriber

heung

heung

seodaewoong7

seodaewoong7

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