Skills You’ll Learn
Why brand marketing is needed
We will move on to the reasons why brand marketing is necessary in this day and age.
Necessary materials for brand marketing
Before implementing brand marketing in earnest, we look at the necessary materials.
Capture brand target personas
Let's create a customer persona that will be the target of brand marketing.
Create branded content
We will look at the content required for brand marketing to create results.
Why is brand marketing necessary?
❓ Why do companies and brands called me do brand marketing?
❓ Why is brand marketing necessary in the era we live in now?
From the reasons why brand marketing is necessary to the role of a brand marketer, from differences in brand/branding/brand marketing to brand marketing methods that make fans. I will select only the essences you need from the wrong answer notes I have recorded from my experience in brand marketing, and let you know. Let's create an opportunity for the brand and I to grow together through this class!
When I saw Yeon's lecture today, I felt something I couldn't express in words. Actually, I've had a lot of concerns about what I'm doing these days, I thought I really wanted to do my “job.”. Thank you.
Creating a brand that is loved
I'm Moon Yeon, a brand marketer
▶ Creator career
👩🏻 Hallo I'm Moon Yeon, a brand marketer. I joined the funding platform Wadiz as my first intern in 2014 and have been watching the company's growth for over 6 years, contributing to the process, and growing together. I enjoy moving forward together rather than alone. That's why I wanted to do a job of promoting a service called funding, which was unfamiliar to the country, to many people, and it's also the reason I shared the wrong answer notes I got in the process of working with you.
As much as the brand grows
“Self-growth” is also important
(Source: YouTube Startup Ted)
While doing this job, which I really love, I felt that I should do marketing to promote not only the growth of the brand but also my own growth. We looked into the essence of the brand with all our heart and focused on the stories of people who love our brand. As a result, I found a link that could create a point of contact with the customer, and used that link to create a strong relationship I was able to achieve both brand growth and personal growth.
I like the saying “rough waves make for skilled boatmen.” From content marketing with a budget of 0 won to large-scale IMC campaigns, I have encountered many rough waves while working on various tasks over a long period of time. I will generously share with you the insights I gained from being swept away by and through the waves! 😎 I'll meet you in my class~
Not losing direction
For brand marketing ⛵
▶ What do you learn?
▶ I recommend it to people like this!
Curriculum
Creator
Door Opener
I'm Moon Yeon, a brand marketer. I joined the funding platform Wadiz as my first intern in 2014, and have been watching the company's growth for over 6 years, contributing to the process, and growing together.
I enjoy moving forward together rather than alone. That's why I wanted to do a job of introducing more people to a service called funding that I was unfamiliar with in Korea, and it's also the reason I shared the wrong answer notes I got from my work with you.
door__opener
door__opener
dooropener
