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Attractive content, sellable content <Content planning to turn customers into fans>

Rookie
9 chapters · 3 hours 23 minutes
English · Japanese · Korean|Audio Korean

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Skills You’ll Learn

Understanding content

Learn about the “true meaning of content” amid the flood of content.

Characteristics of content that customers are interested in

Look at what's different about the content that customers are interested in.

The secret of content that creates fandom

Learn the secrets of content that eventually turns customers into fans and forms fandom.

Create your own content

You can plan your own content through hands-on exercises.

Class introduction

What is content marketing? I am Advanced strategies to gain customer favor and trustI think so. This class experiences a lot of things related to content It contains all my know-how until I became the team leader of the 29CM media teamWe will be your guide in the midst of a flood of content.

Do you want to create content that is different from others and that impresses customers, but don't you feel overwhelmed or vague about getting started? I also went through a lot of trial and error at the beginning of my career. I wanted to create a course that could teach you how to reduce that very trial and error. It is not a theoretical and theoretical lecture on content planning, Various examples of 29CM content production that I have carried out myselfthru 'My own' contentI will tell you the know-how to plan.

Content planners who want to create authentic content while reading the trend of the timesI will explain in detail the vivid insights and experiences I have fiercely built up in practice, along with examples.


Course effect

  • You can understand content creation and learn the details of the difference at a glance.

  • You can learn how to make customers fans and plan content to sell.

  • You can learn the know-how to create your own authentic content through hands-on practice.


Recommended target

  • Those who have just started as a content planner or those who want to get started

  • Those who want to create sensitive and in-depth content

  • People who are struggling while working in the content production business


What makes this class special

Fashion editor, brand marketer

All the practical know-how of content creators in the 13th year

Hello, I'm Kim Hye-in, a content director in the 13th year, who is a fashion editor and brand marketer and is currently working on content production as the head of the 29CM media team. I have been in charge of PT (online presentation), which is the signature content of 29CM, for over 6 years, and has produced PT brands for more than 290 domestic and international brands including Tesla, Netflix, Freitag, Volvo, and Samsung Fire, and various contents produced by the media team. I'm in charge of it.

In this class, I am a fashion editor, and I will vividly deliver projects that I have experienced and led firsthand, from how to create extraordinary visuals. We share all the insights gained from working as an ad visionary for global sports brands such as Nike, Adidas, and Puma, collaborating with various artists, and interviews with global designers.

Content Marketing Summit 2021 강연


Attended a number of corporate education lectures and university majors

Proven and structured curriculum

I have given lectures at a number of companies including the Ministry of Foreign Affairs, Amorepacific, GS SHOP, and Korea Ethical Fashion Network (KEFN). Not only that, I also participated as a speaker at the global conference CMS (Contents Marketing Summit) and gave lectures on fashion stylist majors.

We have prepared a curriculum that is more systematic than any other class based on the experience we have gained from conducting these various lectures, and we will only share content planning tips that have not been disclosed anywhere else to all of our classmates. If you want to plan your own content that is different from others, join this class. I'll be your content planning pacemaker.


Content that guides the near future

Content that completes the customer's journey to improve their quality of life

I define for myself that it is my job to read the trend of the times and create authentic content, and to propose a near future with content through this. Life is a series of choices, and the future role of our content creators is to present images that help make those choices more rich and correct. To this end, I will show you my attitude towards my own work and practical know-how of content production, which I have been intensely thinking about and bumping into, in an easy-to-understand manner from A to Z.


클래스 101 강의 내용 일부클래스 101 강의 내용 일부클래스 101 강의 내용 일부

▲ Class data screen image

Curriculum

Creator

Kim Hyein

Kim Hyein

Hello, I'm Kim Hye-in, a job that proposes a near future with content.

After working as a fashion editor and brand marketer, I am currently the head of the media team at the online select shop “29CM (29CM)” and oversees content production. He planned and produced PT (online presentation) content for more than 290 domestic and international global brands including Tesla, Netflix, and Freitag, and gave content lectures as a professor majoring in the Dong-A Broadcasting Arts University.

I hope this course will serve as a guide for those who are just starting or want to do content planning, those who want to create in-depth content, and those who are struggling with practical work in the content production business, and I would like to be a pacemaker for everyone who creates content with this course.



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Notes on Copyright Protection

  • All videos and materials included in the class are protected intellectual property under relevant laws.
  • You may face legal action if you copy, distribute, transmit, modify or edit the videos or materials included in the class without permission.
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