What do successful app services have in common?

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Toss, carrot market, zigzag, etc. What do popular services have in common? Will many people use it just because the design is nice and convenient?

It's not. These are the users Inconvenience and insufficiencySince we carefully delved into and designed products and services, we were able to become a service used by many people.

As the number of users increases, sales increase, and the value of the company increases significantly. However, planning, designing, and developing actual services is not easy. too Collaboration with developersThis is difficult, or Cost or time limitationsYou may also feel it.

Through this course How to collaborate with developersAnd, even when time and resources are scarce Understanding usersDo it How to turn insights into servicesI'll tell you all about

UX isn't just for designers.

It's a thought tool for persuasion and problem solving.

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Hello, I'm UX designer Hong Suk Hee. I work as a product general manager (CPO) planning and designing services at an edtech startup.

At first, I started my career as a developer in the US, but as UX design became a trend in the US, I became interested in it, and I developed a career as a UX designer through business projects.

I didn't major in UX design, but I went through the career of “Developer -> UX Designer -> Product Manager -> Product Manager -> Product Manager”, and user-centered thinking and design were not just for designers, but were involved in the IT business A useful weapon for every jobIt is, and expands thoughts A tool to persuade others (especially your boss)I felt like that.

In fact, I use UX methodologies not only to analyze users and plan services, but also for collaboration and logical persuasion. 100 million sales after 3 days of launchI also developed/launched a service that issued in just one month, and after 3 years Double your salaryI was able to make it, and now I have the authority to take the initiative to plan and design/develop all services from the company.

In addition to theory, we teach UX that can be applied directly to practice.

• Visualization method showing the logical flow of services by expressing user interactions

• How to improve information accessibility by reducing user action steps and induce more actions

• User Journey Map (User Journey Map), where you can observe the entire user journey from inflow to conversion of services and find inconveniences

More than knowing research methodologies or design processes, customers who are really important troublingFocus on, think based on data and evidence, and logically insight We help you develop thinking skills that can be incorporated into services.

When planning IT services/products, most people only think about screens and functions, and often don't think about the company's business direction or issues related to development and operation.

In this lecture, we will look at examples and tasks of actual operating services Overall product organizationI'll be able to expand my perspective with:)

You'll learn with structured processes, examples, and tasks you can practice on your own.

In this class UX designLearn the overall process of

• Learn how to observe and understand users through user research, and learn how insights gained through this are materialized into solutions.
• Also, through various behavioral economics examples that induce user behavior and data-based decision making examples A way to make logical decisions about the function or direction of a serviceI'll also tell you about
• In order to collaborate with designers and developers, we will learn the overall process of refining and advancing services/products from the business stage through examples and tasks by learning how to write documents that convey ideas in a structured manner and how to verify the effectiveness of designs.
• We often overlook the logic that needs to be considered when actually developing a service or the parts required for operation and testing. Assignment of the planning process of the app that was actually releasedI will practice tools that can be used directly in practice.
• Finally, some of the methods I have studied to grow steadily and to be recognized for my work performance How to surviveThey also want to share it.

• You can plan your own projects through thought tools that enhance the persuasiveness of problem solving.

• I will try to develop my own example through examples that express the functions and necessary information structures that should be implemented on the service page.

• We will study a well-designed media commerce service case with easy login and payment process.

• Learn the user flow to think about various conditions that must be considered for actual development.

through this class Your very own survival weaponWe will help you nurture

It focused on the concerns and deficiencies of practitioners.

After several years of consulting with various startup companies and giving lectures to university students and practitioners, I discovered a common pattern of concern.

In order to solve that problem, it is not just a lecture that conveys information Templates that can be applied to work and assignments that can be carried out like a real projectI thought it was essential to have a part where I can expand my thoughts through.

I can't tell you that just taking this class will immediately make you a business UX designer or solve problems in practice right away, How to study the general content of UX design and think logicallyIt contains almost everything I have experienced so that you can cultivate.

“UX isn't good at this project, from a UX perspective..” We will do our best to help you stand out when this kind of story comes up.

When it comes to the part where many people persuade their own plans at the company or collaborate with other teams difficultyI found that it has. I learned through various jobs from developer to designer knowhowLearn all of them.

It will be helpful for those who want to learn UX design but are worried about where to start and what to study, and those who want to add a foundation to their own planning and design!

Real reviews from real students!