Your own clothing brand! From design to distribution and marketing
Rookie
10 chapters · 5 hours 12 minutes
English · Japanese · Korean|Audio Korean
Let's build our 'real brand'
Hello fashion youtuber 'Johnny TV' This is Park Jo-ni of I am Fashion designer for 14 yearsHe also ran brands such as Sentimental Scene, Glass Harper, and Nouvelle Vague, and also helped a lot as a director in launching many new brands.
Being able to launch and direct so many brands is something I experienced during my long time as a fashion designer Many failuresThis is because I experienced and shared it.
Running a brand, I used to endure product claims and the pressure to design new products every season. Also, although I only wanted to design, I think I experienced all the difficulties and failures that could occur while running a brand, such as tax issues that I had to know basically while running a business, and essentially issues with brand management funds.
Based on this experience,
More than just a clothing brand, 'A real brandWhat is a '
What are the essential things you need to know before starting a brand
Also, what is your own style
Based on this, your Ideology and styleHow to create your own brand that can properly deliver
We'll show you all the product distribution and marketing know-how you encounter while running a brand.
I know your heart better than anyone else.
In addition to the title of fashion YouTuber, fashion designer, and fashion director, I I've been working as a fashion instructor for 10 years.
At first, Facebook started out by running its own Facebook for those who are new to the practice of fashion design, sharing practical terms, necessary materials, and videos for free, and hoping that it would be useful to many people, but because of this, there were people who wanted to learn.
At one point, I was giving lectures not only to majors and non-majors, but also to everyone who is new to fashion and wants to learn. I also lectured at a university pulpit, and recently at Musinsa Studio How to ruin a brand in 1 yearI elicited a lot of sympathy from the students by conducting a lecture with an unconventional theme called.
In this way, I want to tell a story that is helpful not only for majors, but for everyone who loves fashion. Communicating my experiences and thoughts along with the content necessary to create a brand, such as patterns, sewing, branding, brand management, distribution, and marketing I am giving lectures, and I plan to continue teaching in the future.
The desire of everyone who wants to launch a brand
I know it better than anyone else.
⭐️ From sewing to marketing ⭐️
We'll show you all the steps to create and run a brand!
1. Practical production method for making clothing!
How to select raw materials that match the design
Basic pattern terms and details required when requesting a pattern
Information on post-processing such as printing and embroidery
How to handle samples and sewing factories
How to write various work instructions such as sample, main, and printed work instructions
2. How to design a product that sells well!
How to brand a brand that suits you
How to market according to your own design
How to plan a concept for each season
What is good design, developing ideas
3. Where should I sell my clothes?
The difference between buying and selling on consignment
How to enter a domestic selection shop
How to export to overseas specialty stores
How to manage after entering a select shop
4. A shooting method that matches my brand!
Should I shoot in a studio or shoot on an outdoor location?
How do you select models that match the brand?
What things do I need to shoot a brand lookbook?
I'd like to create a fashion brand,
Those who don't know where to start and what to prepare for
As a non-major, I've lived a life unrelated to fashion,
For those who like fashion and want to launch a brand
Be sure to take this class.
Those of you who have completed the class can really feel the change.
If you stubbornly attend this class, you
I've been vaguely dreaming brandsActually execute the launchYou can try it.
Universities and majors also couldn't learn Fashion practiceYou will learn about.
Share company information about pattern yarn, printing and sewing factoriesI will do it for you.
What it takes to start a brand How much does it cost and how to manage that cost You'll find out.
Although offline classes are held regularly through Johnny TV, there were many people who were disappointed that they were unable to take classes due to local or other personal circumstances.
I think this is a great opportunity for those who have not been able to take offline classes because I was able to teach my lectures online, which had only been conducted offline, using a good online teaching platform called Class 101.
The brand you imagined
Johnny will work with you to make it.
Class Kit · Coaching Session
📧 Johnny TV Pro Direct 1:1 coaching (2 sessions)
[Recommended] You can use the 2 coaching tickets efficiently by dividing them as follows!
Episode 1: If you inquire about practical design (brand logo/product design/packaging), after review Feasibility/is there any marketability in the target market I will give you feedback.
Episode 2: After revising the design according to the feedback received from the 1st coaching ticket, we will respond by calculating the manufacturing cost with the final design.
Or, if you ask a free question about brand launch, operation, distribution, or marketing, I will respond wholeheartedly to the best of my knowledge.
If you write an inquiry within 300 characters, we will respond within 3-7 days after confirmation.
Curriculum
Creator
jonyp_life
I worked as a fashion designer for 14 years and overcame numerous failures.
Through that experience, I'll teach you how to build a real brand.