A marketer who has spent tens of billions of dollars on advertising tells us

Live YouTube marketing know-how

Do you want to use YouTube for marketing?

But don't you know where to start?

I'll give you a cool answer in this class!

As a brand marketer and advertising manager for a telecommunications company

We generously disclose insights learned while executing tens of billions of dollars in advertising expenses. ⚡️⚡️

Do you sympathize with this problem?

✅ I need to run my company's YouTube channel, but it's overwhelming.

✅ I'm curious about the YouTube marketing reality of other companies.

✅ I'm curious about the success points of YouTube ads that hit the jackpot.

✅ I wonder how to make a novel YouTube ad.

✅ How the trendiest content marketing works I'm curious.

✅ Why is our YouTube content so uninteresting, so frustrating.

✅ I'm curious about content marketing using YouTube.

✅ I am a prospective marketer preparing for a job in content marketing.

This class is for those who have these concerns.

I'll solve your problems through my experience and know-how!

Based on the contents of a well-organized book

I will pick only the key points and give a lecture!

Hello, I'm a brand marketer for a telecommunications company

The person in charge of advertising is Marketer S

Speaking of YouTube ads, in the days when most viral ads were low budget/low quality,

The branded content 'Answer Me 1988' foreign exchange series hit the jackpot.

Together with Professor Lee Kook-jong, I also made a blockbuster brand film that used helicopters and even security ships.

After that, I lived the life of a corporate YouTube advertising manager, acting as a PM for large and small advertising campaigns.

When I try to calculate the advertising costs that have been executed on YouTube over the years, it seems that it's enough to be tens of billions of won.

I think it's probably the biggest experience an individual has executed on YouTube in Korea.

Looking back, there were projects that were successful even though I wasn't expecting them, and there were also projects that exploded even after spending a lot of money.

After falling down and rolling through a lot of trial and error, I think I've even learned how to fall a little less painful.

So I started this class because I wanted to help other marketers who are stuttering step by step like me.

Instead of an obvious story about catching floating clouds, I'm going to share some vivid stories from live YouTube commercials!

📩 Examples of YouTube campaigns where I participated as a PM

“People's Choice Award for Good Advertisement” and “Over 20 Million Views”

👉 [Disaster Safety Net Edition] (feat. (Professor Lee Kook-jong)

“Google Leaderboard” “15 million views or more”

👉 [Answer me 1988 series]

'Digital Campaign Success Stories'

👉 [Y no commitment plan] (feat. implanted kid)

https://www.youtube.com/watch?v=8oVhTvRU014

📌 The class will point out 5 points

1. Summary of basic terms & concepts of the YouTube platform

This is a time to understand the YouTube ecosystem as an advertising platform.
We will discuss basic terms and concepts appearing on the YouTube platform, such as the concepts of AD View and Organic View, and 3H content classification based on customer purchasing journeys.
We talk about the misconceptions and truths contained in the 5-second Skip ad.

2. YouTube ad display algorithm

Learn how Prgramatic bidding works for YouTube ads.
Let's discuss what the quality evaluation score of a corporate channel is and think together about what kind of content should be marketed accordingly.
Learn about ABCD principles for specific content planning.

3. Success grammar that only works on YouTube

Let's take a look at what marketing grammar only works here.
Use the customer churn graph to examine the mesh configuration order of YouTube ads.
Let's take a look at the 6 types of customized ads that are the flower of YouTube ads one by one.
Learn about the effectiveness of personalized ads with Director Mix.

4. How to measure performance proven by data

If the number of views is 1 million, is that really good at marketing?
If it's a good job, I'll talk about specific performance measurement methods about how well you did.
From traditional performance measurement methods such as CPV and CPR to measurement methods only available on YouTube, such as VTR and BLS! We look at it from the three perspectives of reach, efficiency, and effectiveness.

5. Benchmarking points as a best practice

Introducing a digital transformation self-assessment tool. We help you check the complementary points and goals of our company.
Let's take a look at companies that are good at YouTube marketing. We picked 6 benchmarking points through them.

📌 So in a nutshell, it's a class like this

In this class, I would like to explore the potential and possibilities of YouTube as an 'advertising medium'.

Based on this, brand marketers will tell you in detail how YouTube can be used and how to use it.

What are the characteristics of a successful YouTube campaign!
What's the difference between YouTube ads and traditional video ads!
Is there really an unusual grammar that only works on the YouTube platform!
What are some ways to measure YouTube ad performance!

I'll tell you all the know-how I've personally realized while spending tens of billions.

📌 Through this class, you'll get:

✔ You can build up basic knowledge and know-how to use YouTube as an advertising medium.

✔ You can develop an eye for how YouTube can be used to promote our brand.

✔ Learn about applicable points for our channel through YouTube advertising success stories

✔ You can get a structured idea of how to prepare YouTube ads for our brand.

✔ Using data, you can learn specific ways to measure and evaluate content marketing performance.

📌 What is the Marketer S class

Q. Can I be a beginner with no basic knowledge at all?

I plan to learn step by step, starting from the basics. I'm going to explain the background knowledge and essential terms to understand the YouTube platform in an easy way. I think anyone with a sense of curiosity and passion for YouTube can easily follow along.

Q. Would it be helpful for students or people in other occupations who are curious about marketing jobs?

Of course it is. This course covers everything from basic knowledge to practical knowledge of content marketing using YouTube. I hope you can measure what marketers do on YouTube by following the lecture along with me. You can improve your understanding of content marketing jobs.

Q. What is good about listening to this course?

You can build up insight and knowledge to use YouTube as an advertising medium. You can also learn about marketing grammar and success skills that only apply on YouTube. At the end of the day, I think our YouTube marketing can provide insight into how to prepare.

Q. I'm a practitioner in the business, would that be helpful?

It is designed so that we can solve the problems in the business as much as possible. In addition, ABCD principles that can be applied in the content marketing planning stage and performance measurement methods are so closely related to practice that they can be directly applied to the business.

Q. Is it helpful to listen to YouTubers and influencers?

It's not. This class is essentially a course for marketers. Therefore, channel management skills for individual YouTubers are not covered. If you hear about YouTube marketing from an educational level, this course is not suitable for those who are curious about managing and expanding personal channels.

Everything about YouTube marketing from a marketer who has spent tens of billions on advertising

Everything about YouTube marketing from a marketer who has spent tens of billions on advertising