Where is your brand positioned?

▶ ︎ Checklist results table

The problem with people who don't know personal branding is that there are many people who don't even know what stage they are in.

If you spend most of your life without knowing who you are, where you are, what you like and what you're good at, or where you're going, you're bound to encounter a long, boring, and poor life.

Therefore, strong [personal branding] is necessary.

Why is personal branding necessary?

Why should I do personal branding?

I want to live a normal and quiet life...

Of course, I didn't do branding from the beginning either. Right after I graduated from college, I became a full-time housewife due to marriage and childbirth.

At the age of thirty, I'm not on a career break at all No career It was in a state. She was nothing more than a shabby and anxious aunt with two children.

My first job was teaching English language books.

I don't know how others might see it, but it was such a great job for me. As I enjoyed the class, I received the first place in the quarter and the grand prize of the year.

Since then, I've been promoted to a manager who no longer has to teach kids.

He continued to perform excellently, and was promoted over and over again as the first branch director, director, and general manager from a teacher, and was recognized as a mythical presence in the company.

I thought it would be a trouble-free life if I lived so hard.

I thought I'd bury my bones at work.

For the first time, I lived with the modifier of best, so I was sure I would bury my bones there.

However, when I left the place I had always believed in as a job and moved three or four times, I was confronted with the appearance of being an early thirty-something girl.

I asked myself. “What the hell do you want to do?”

And I made up my mind. I decided to go the path where I can live on my own without being swayed by anyone anymore...

I joined a company called “Jo Yeon-shim” as my last job.

personal branding,

The process of defining and proving yourself.

▶ ︎ 12 years, 10 books in the field of personal branding

That's how I hired myself and promised myself that I would publish a new book every year.

This year marks 12 years since I made the promise. 10 booksI proved myself and became my own personal brand.

You too can be a personal brand.

The era of self-employment,

Personal branding is a must.

Tom Peters, selected by this management expert">

▶ ︎ The era of corporate responsibility is over, and the era of individuals taking responsibility for themselves is here_<Fortune >Selected by Tom Peters

When we live, everyone lives without belonging. The era of self-employment, where you live responsibly on your own, is coming.

When that happens, just what you need Searchable [personal branding] It's.

You don't believe that one day it will happen if you just work hard and do your best, right?

If you randomly follow someone who has succeeded, they stop over and over again because they don't match you. If you repeat this imitation, the result is that you worked hard but didn't do anything.

In order not to become a lazy person even though they have worked hard, they must become a personal brand.

A personal brand?

There must be a quantified score.

▶ ︎ The quantified score can prove your expertise.

What is the key to successful personal branding Quantized scoresYou must have, you must also find your professional essence, and you must also find your personal essence.

To that end, I have a brand pyramid and a step-by-step process that I'll show you, and there's a clear FAB formula to introduce yourself.

You need to find your field of focus, carry out projects based on search terms that represent you, and build your experience online as a portfolio.

Independent, freelancer, portfolio, project, digital nomad, entrepreneur, IoT, personal brand, platform, network, outsourcing, collaboration, big data, digital reputation, single person enterprise...

With these keywords representing the fourth industry, creating wealth and awareness with personal brands is the “personal branding” formula we want to do.

3 steps to building a personal brand!

First, it creates a searchable self.

This starts with recording digitally.

In the era of Ontact (Ontact), the way to meet yourself online is data.

Data is piled up online in the form of content. Content such as text, photos, images, and videos is piled up to become big data, which in turn leads to a digital reputation and becomes a measure of my value.

Searched on blogs, Facebook, YouTube, posts, brunch, audio clips, Naver TV, etc. My personaCisco also announced that it would be more valuable than my actual self.

Second, it makes me a tradable person.

I need to create a 3P (Product/Platform/Price) so that I can sell well. Create products or services, post them on a platform so that they can be distributed, and charge an appropriate price.

Then they do PR (Project + Record) to sell well and repeat this until a hit comes out. The key is to keep trying to sell myself to smart stores, Wadiz, Tumblebuck, Class 101, etc.

Third, I create a trustworthy self.

The most important keyword in personal branding is “trust (trust).” Trust is created by accumulating time to finally do what I promised myself. And at the end of the day, it's the slowest and most powerful word to be completed with the reputation of others.

When it comes to personal branding, the most powerful enemy that stops you is yourself. Trust is a word that can only be obtained by pushing these words out of my life, such as “in its own way,” “if this is the case,” and “at this point.”

What will be different after taking this class?

Personal brands change lives.

#검색가능한 #거래가능한 #지속가능한 You can become a personal brand.

You get to know who you are.

You'll learn what you like and what you're good at, and what you should eat and live with.

You'll learn how to prepare and train. You will live a self-directed life on your own.

Everyone starts with a blank page.

“Ehew, how do you do all of that?”

Are you already giving up because you feel burdened?

I also started with a blank slate at first. As such, I am now a person who receives contacts from companies, government offices, media, and individuals.

It is a high-paying personal brand supporting actor who is asked for lectures, columns, projects, consulting, and talk shows related to personal branding.

In this class 101, I included various experiences and knowledge I personally experienced over the past 12 years in the personal branding formula.

Let's work with me to fill in the answers one by one according to the personal brand equation, the seven-step process for building a personal brand, and the FAB self-introduction sentence formula.

After all, “Aha!” The moment will come, and you'll have time as a voluntary outsider to find answers to your own questions.

With personal branding

Many people's lives are changing.

▶ ︎ Jo Yeon-shim's Personal Branding Academy review

People who need a personal brand,

It's you.

No matter what kind of life you live or dream, I will support your course.

If you want to live in your own name, if you want to raise your ransom significantly,

And if you want to do what you want to do and live freely,

We hope that you will build your own personal brand through this class.

You'll understand the formula and process for personal branding, where it was hard to know where to start.

We'll see you in class!