through this class

Launch the “I” brand!

💡 The class will be conducted in two main stages

Step 1. A journey to get to know me

Discover your own identity and establish a solid self.
Within that, we will narrow down the topic of branded content.

Step 2. The process of making yourself known

Learn the know-how to plan and produce branded content.
Raise awareness of the “I” brand through content disclosure.

⭐️ I recommend it to people like this

Prospective brands who want to create their own branded content
An office worker who wants to take on a side project because they are afraid that they will be a scum if they leave the company
Everyone who wants to become an irreplaceable brand by leaving their affiliation, job, position, etc.

🔥 I'll tell you everything from what to make to how to sell well

There is a significant gap between the “mind” that wants to create content and the “execution” that actually creates it. It's hard to know what to make, how to make it, and how to sell it. Let's do it step by step with me.

First, face “who I am,”
I'll show you how to find brand identity in it.
Then, identify what are your strengths as a brand,
We will carry out the process of capturing those strengths in content.
Let's also think about how to sell it!

I can say that,

There is no one who doesn't have strengths 🌈

They say the best marketing is product power. Marketing must start with a 'process'. I think branded content is a product of a brand called “I,” and I will find out what kind of product I will be most competitive in creating. Also, there is a way to appeal that competitiveness.

“Can I really do well?” Don't worry about that alone. Let's join me from today 🤓

To the person you meet for the first time

How would you introduce yourself?

Edit Image Info

“I am Kakao Brunch Brand MarketerIt is”

In the past, I've introduced myself like this. It was nice to see me doing my dream job at a difficult company. (Of course I still like it now)

But I was uneasy.

While I have a stable job and a sense of satisfaction with my job, I wonder, “Is this really the ultimate stability?” I couldn't get rid of my doubts.. I'll leave the company somedayI'm going to do, but in front of my name, I'm called “Kakao Brunch Brand Marketer” My appearance when the day comes to remove the modifiersI wasn't able to draw a good picture of what this would be like.

As an irreplaceable person

personal branding

_{On YouTube, the correct answer to the front question [Kakao Brunch Marketer tells me about Yo-ryung, who brands me! ep.10]}

What is my way to relieve anxiety personal brandingIt was about being obsessed with. The product of my obsession came out as a book. It was a book written for me, for office workers like me.

<I decided to become a brand from today> is an experimental notebook that applies the insights of a great corporate brand to “me.” I targeted myself in the past, a prospective brand who said, “I know I need to do personal branding, but I don't know how to do it.”

Even with the initial responsibility of an author who is close to obscurity, <Starting today, I decided to become a brand> achieved such good results that it shot 8 copies after 100 days of publication. I am It means that there are so many office workers who have the same anxiety as meI think so.

Now, before the name “Kim Kimi,”

The modifier “brand” is attached.

브랜더: 카카오 브런치 브랜드 마케터

Listen to your affiliation, job, position”Which companyin What happenedIn a world where it has become difficult to guarantee how long the introduction saying “I am a person who does” will be valid.

Employees who are keen to catch the changes of the times and stay one step ahead don't just follow company titles anymore. I'm not too obsessed with expertise. Instead, Define your job in a language inspired by your own unique 'identity'.

'김키미'라는 브랜드를 론칭

I wanted to have a “job word” that wasn't bound by my affiliation or job, so while writing a book 'BranderThe modifier 'I made it. and At the same time as publication, 'Kim KimiLaunched a brand calledI did it.

Just like I did

Promote the “I” brand

How to create branded content

I want to share it with all of you.

With branded content

Let's make a business card outside of the company!

회사 밖의 명함

A business card with a sheet of paper disappears when you leave the companyThat's right. But <Starting today, I decided to become a brand> the same Branded content tells me my identity without changing no matter where I belong business cardIt's.

This business card plays a role in raising the topic of “me” in a place where I'm not there. It's an opportunity to say, “My friend Kimmy published a book,” and the perception that “Kim Kimi = personal branding expert” arises.

People who are interested in branding are following me, and people with the same interests as me naturally gather around me. Meeting you through this class is in the same context!

What kind of image do you want to instill in people?

What do you want people to say about me?

From discovering my strengths

From branded content production

브랜디드 콘텐츠 제작

Marketing to others”I'm a nice personIt's about saying, “ Branding comes from others”You're a nice personIt's about hearing the words “.

Personal branding is my “good” identitiesThe process of findingIt can be said that. My brand The content created by taking the essence from identity is just 'Branded content'It's.

From an ordinary office worker to an irreplaceable brand, how to create your own branded content

From an ordinary office worker to an irreplaceable brand, how to create your own branded content