I'm not going to stop live-commerce! - Show host/PD/marketer all at once

All your curiosities about live commerce

The show host/PD/marketer will solve it all at once!

▶ Curriculum table of contents

About the lecturer

Park Sae-ha Live Commerce Show Host

> Open Content Live Commerce Team Leader

> Prefecture) Coupang Live Official FC (Focus Creator)

> Former DIA TV (CJ E&M) Exclusive Show Host

> Live commerce over 150 times

> Live commerce general planning (sourcing, directing, public relations, cue sheets, etc.) 20 times or more

> 2020 Gangwon-do Sunpotato Festival - All sold out, Naver Shopping Live Weekly TOP1

> Coway Brand Exhibition Air Purifier Sales Increased 5 Times Compared to All Broadcasts Weekly TOP5 (Naver)

> On the day of the Cellfusion C Brand Exhibition, Coupang ranked No. 1 in live sales

> Number one live view on the same day of Innisfree Coupang

> On the day of the Neogen Brand Exhibition, Coupang received the highest number of live views

> Bushman Waterproof Pro Sunscreen Sold Out (Grip)

> Has many other sales records

Lim Jun-sung Live Commerce PD

> Open Content Creative Director (CD) - Photography, Video Shooting/Lighting/Art

> Online photo/video lectures at Halla University, Growth School, etc.

> Major Projects

•Overseas fashion magazine FIENFH/ LUCY'S/Mob Journal cover, photoshoot

•It's OK with Lee Sang-bong, a fashion project to overcome COVID-19

•Lee Sang-bong x Shiota Chiharu fashion photoshoot

•Exclusive photographer for Shinsegae Properties Starfield

•E-Land Retail DM magazine photographer

•BIBI X PEAKBOY Home Alone concert photographer

•Fly to the Sky x MFBTY 2019 National Tour Concert Moment Photographer

•Online lectures for Lotte ON E-commerce sellers,

YouTube content such as online yoga lectures in the Department of Nursing at Kyung Hee University Lifelong Education Center, Siheung City Hall, Shisa Japanese Language School, etc.

Artwork videos by Lee Sang-bong x Chiharu Shiota, etc.

Other brand shooting/lighting

• Lighting director for viral videos such as “Love Vending Machine” at Lotte Chilsung Beverage School

• Various live commerce broadcasts such as Cell Fusion (Naver Shopping Live, Grip)

• Lectures and webinars using Zoom at Korea Scout Federation, Halla University, etc.

•Advertising Nexen office building display video, Eurepa golf patch, 'Little drops' lighting team

•MBC Special Labor Supervisor Cho Jang Pung, TVN Drama Stage 2020 'Blackout', KBS 'No Matter Who Says Anything', and 'No Matter Deceives' Lighting Team A

•Lighting team A for the movie “Yeogo Ghost Story - Alma mater”, lighting team B for “Hitman”

•Netflix original drama “Kingdom 2,” “Sweet Home,” and “Hell,” lighting team B

•and many others

Yang Sung-wook Live Commerce Marketer

> Open Content/Open Sky Edu CMO

> 10 years+a experience in marketing/PR

> Digital marketing/communication/agency business/promotion PM at AK Plaza, AK Mall, Gyeonggi Content Promotion Agency, etc.

> Public institution rebranding/online-offline promotion

> Major Projects

•Hanse Industrial Fashion Brand Promotion/Viral Project

•Official Facebook management of KBS Media

•kt Skylife (operation of social media channels such as blog/Facebook/YouTube and management of university student supporters)

•Bucks Music (Blog/Facebook/KakaoStory social media channel management and supporters' management (Blog Award Grand Prize)

•NEOWIZ Internet (marketing to attract game apps)

•LG Uplus (college student supporters planning and execution)

•Gowoon Saesang Cosmetics Dr.G blog/Facebook management agency

•Mirae Asset Life National Contest IMC, etc.