Class introduction

For the past 10 years, mobile apps have dominated all of our lives without our knowledge, and many companies, startups, and individuals Transform existing industries through appsI'm doing it. Following this trend, <Performance marketing using apps is now a requirement rather than an option, and requires a different approach from traditional web/commerce/brand. In this class, after understanding the common sense and basic skills of performance marketing, I will share the know-how I have experienced in the field of performance app marketing for 12 years, and all the know-how I have experienced while running an app marketing company with annual sales of 5 billion.

A performance marketer is an important job group that can control a company's sales based on individual abilities and competencies. However, the reality is that the number of experienced performance marketers is very small compared to market demand. Therefore, I hire people who have no relevant experience but are eager to learn and grow, I train myselfWe are growing together with our company's marketers by doing this. Every time I see employees developing day by day, I feel very rewarding, and I wanted to expand this reward online, so I decided to create a class.

When it comes to saying that a performance marketer can control a company's sales, A competent performance marketer must be able to prove one's ability as a result of salesIt's the same as saying. As the representative of the company, I directly train marketers and lead to rapid and efficient growth, so you can fully learn basic marketing skills and methodologies from an actual business perspective through this class. If you dream of being a performance marketer who shows results, join my class now.

▲ ActionFit's sales growth rate

Course effect

• You can learn the core principles of performance marketing, from analyzing basic metrics to the principles of attribution to how ad networks work.
• You can learn the practical processes of performance marketers in the app/game industry.
• You can learn about career paths and salary increase strategies for performance marketers.

Recommended target

• Anyone who wants to become a performance marketer, regardless of major or career
• Performance marketer in year 0 to 3 who wants to grow rapidly
• Those who want to look at the industry from a more macroscopic perspective and apply it to practice

What makes this class special

Annual growth rate of 200% or more

Performance marketing methodology revealed by current CEO

Hello, I'm Park In-hoo, CEO of 'Action Fit'. “Action Fit”, which I run, is a company that grows more than twice every year through advanced and specialized performance marketing. It achieved sales of 700 million in the first year of establishment, grew fivefold in the following year, and achieved sales of 3.5 billion. This year (2022), sales are expected to be 6.5 billion. The target is 20 billion in sales by 2023. Even now, ActionFit, the company I founded and represented, has more than 1 million monthly users and works with more than 20 clients around the world. It can be said that we were able to create such an explosively growing company because we carried out such effective performance marketing. The basics of ActionFit marketing are as simple as below.

The cost per customer inflow (CAC) must be lower than the lifetime value (LTV) of the same customer. Many marketers and companies find it difficult to calculate LTV, but LTV must not only calculate, but also predict the future. Also, in CAC, many marketers often only look at the media or MMP dashboard numbers as a result of a campaign. To understand how CAC works, you need to know how ad networks work and the physiology of publishers who reap ad revenue.

Unfortunately, there is no marketing method that hits the jackpot with one amazing and groundbreaking method. To increase the probability of success, it is necessary to have a solid foundation and know the interests of complex entities related to the structure of the industry. Setting up a campaign, going live, and budgeting is easy. However, the optimization process faces a number of unexpected issues. To solve a problem, you need to know what the real problem is before answering it correctly.

I don't recommend my class to anyone who thinks or expects to have a simple, simple know-how in marketing. But everyone If you understand the essence of marketing and want to grow, I'm sure my classes will help you a lot.