Definition and approach to Naver performance-type display advertising
GFA content strategy
How to derive a content strategy suited to GFA fit based on an understanding of the media
GFA Campaign & Targeting Operation Strategy
Campaign & targeting tips from a business marketer and 5th year lecturer in practical lectures
Media performance analysis
<Performance analysis> to set standards for whether GFA is doing well or not
200% of cases actually experienced
GFA delivers experiences of success and failure as they are.
We will tell you all 8 years of know-how
One of my core rules is “Let me tell you exactly what I've experienced.”
Based on numerous advertising experiences, we conduct advertising consulting for brand companies in the business, official Facebook lecturers, corporate lectures, and in-house training. Based on the experience of hundreds of clients, we will show you all the GFA strategy measures to reduce the failure rate.
You must have 'this' to succeed.
Ad spends/conversion revenue results within GFA Ads Manager
If you don't have a strategy, you fail.
While running over 100 Naver GFA advertising media, I saw a variety of references. As a result of more than 3 months of steady operation, there were places that succeeded in driving sales, and I was able to see places that grew from a few hundred thousand won daily sales to tens of millions of won in just a few days.
On the other hand, places that started Naver GFA advertisements without a strategy, such as “I want to proceed because people around me are doing a lot these days,” “I know a good CEO said GFA performance was good,” or “the CEO asked me to try it once,” etc., ended GFA because they didn't get results or were unable to produce dramatic growth.
In this course, based on the advertising experience of the business and the perspectives learned through numerous references We will tell you about the strategy and approach of Naver GFA, one of the Korean advertising media companies.
Marketing strategy optimized for Naver GFA
It's been less than a year since I focused on an advertising medium called Naver GFA <Naver GFA Official Agency>It achieved the achievement of being selected as. If you are in the marketing and advertising industry, you probably know what it means to be an official Naver agency in less than a year.
As I met countless customers, I also experienced many failures. However, in order to continue to improve the performance of content and campaign tests in the media, we have created results that can be officially recognized by Naver through steady efforts such as developing products that match the GFA fit, improving detailed pages, improving reviews, etc., and we have created results that can be officially recognized by Naver, and I would like to share the secret with you.
First release of the 5 million won GFA success strategy
An actual GFA consulting agreement in progress
Advertising media strategy FLOW
A good lecture is a customer Lectures to resolve deficienciesIt's. In this lecture, I Topics covered in GFA consulting conducted in the fieldI've heard it.
More than 'just' insight through this class “Actionable” InsightsYou can get it.
3 important know-how in advertising media
Ability to clearly identify the essence of the product
The understanding of people gathered in the media
Know-how to structurally create content that can resonate with the target
If you don't know these three things, you won't be able to achieve good efficiency even if you use the functions provided by advertising media such as campaigns and targeting. Also, these simple features can be easily found by searching only on YouTube.
Real performance is not a function How strategically unravels the essence of the product according to the fit of this mediumIt's in.
In this class, we don't just focus on content/campaigns, but impulse buyers Product development in line with GFA, Detailed page improvements, Remarketing to existing customers I would like to work hard to deliver insights into areas such as.
A large influx is not everything
GFA is an advertising medium responsible for “inflow volume.” However, if you spend a lot of advertising expenses, the inflow will of course increase 'High quality inflow'It's important to import. In other words, we must continue to attract potential customers who are likely to buy our products through GFA.
However, if you look at the online revenue formula above, it is difficult to create dramatic sales results based on inflows alone. Therefore, in this lesson, conversion rate, customer cost, etc. We will also tell you about the internal condition.
So that it can be applied to any media!
Ad spends/conversion revenue results within GFA Ads Manager
Naver GFA is also one of the advertising media after allIt's. I will show you how to create an environment where GFA can succeed, not just GFA's advertising management method, so that it can be used even when new advertising media appear.
If you have an understanding of advertising media and an understanding of online revenue formulas Apply it no matter what media appearsYou can do it.
“It was a guideline for me who was worried about not having a shooter”
▶ ︎ Course review
Of all the things Yoo Jae-seok said, the one thing I still sympathize with the most is, Just do it in time to worryThat's what I mean. If I invest that time in actually experiencing and implementing it rather than thinking about whether to do it or not, I hope that everyone who listens to this course will be able to give me a pleasant review like the one above. For those who have made up their mind, this course will help you a lot!
Class Kit · Coaching Session
📝 1:1 coaching by Jin Min-woo (1 time)
GFA ad experience feedback : We will give you a brief feedback on the current Naver search environment before GFA enforcement and whether the detailed page is attractive when recruiting GFA customers. Through this content, we will help you design the necessary TO DO LIST before GFA enforcement.
GFA Content Brief Feedback : We will give you brief feedback on what points to focus on when designing the content direction for this product.
Does GFA fit match : I will share my personal insight on whether the product is worthy of response from GFA.
The coaching progress will be summarized and delivered within 1 A4 sheet.
[Coaching Ticket Refund Notice for Eligible Purchasers of August Course Ticket Extension Event]
Coaching tickets can be used for 3 years for those who are eligible to purchase the August Course Ticket Extension Event.
Coaching tickets are non-refundable 140 days after the class launch date.
📌 How to use coaching tickets
Click [My Classes] on the Class101 web or app.
Go to [My Class], go to [Coaching Ticket Mission] and click [Get Coaching].
Please fill it out in [Write a post] and send it!
📩 Coaching tickets are subject to some changes, and we will be fully informed when they change.
Curriculum
Creator
wlsalsdnek
Hello:) My name is Jin Min-woo. I didn't know anything about marketing, and I began to be tagged as a company representative, a director of a Naver GFA official agency, general manager of a brand company, and an official Facebook lecturer. After surviving in the e-commerce industry for 7 years, I realized two of the biggest things.
First, if you don't want to be embarrassed by the appearance of new advertising media such as Naver GFA, after all The fact that you have to constantly study advertising mediaIt's. The second is to understand the e-commerce revenue formula within the online environment in order to eventually generate revenue.
Without these two things, a short-term media approach can increase instantaneous sales, but it is absolutely impossible to lead to continuous sales. In my first class of Class 101, which starts with Naver GFA, you can use a tool called GFA The first starting point for gaining a perspective on e-commerce salesI hope it becomes.
