About the class

CRM (Customer Relationship Management): Customer Relationship Management

Unlike in the past, when we focused on acquiring new customers and seeking rapid growth, the time has come when we realise the importance of relationships with existing customers.

CRM should not simply be a marketing activity dominated by digital on-site pop-ups and push notifications, but by a strategy that captures customers who are leaving and keeps them in service. In other words, There is a need for “customer relationship management marketing that focuses on the essence” that strengthens relationships with customers and can tell this compelling story even to first-time users who have discovered the brand.

We've prepared a real CRM for brands starting with a community, and even a class to help you do that action yourself using automated solutions. I hope we can build a stronger brand this year.

Course effect

• You can understand the essential purpose and goals of CRM marketing and check whether your own brand or a brand you have watched with interest is doing essential CRM marketing.
• Decisions can be made and executed quickly through a framework that helps develop CRM marketing strategies.
• You can understand extended CRM marketing and understand and execute strategies for establishing authentic customer relationships.

Recommended target

• Those who need a continuous and workable CRM marketing strategy in the business
• Those who want to maximize marketing effectiveness and grow products through CRM marketing
• Those who want to try out essential CRM marketing beyond push, mailing, etc.

Pre-course notes

• We are introducing various CRM frameworks, so it's a good idea to select a brand that can be applied to it.
• Practical exercises using big queries are being prepared. (Usage methods and test data can be found in the class)
• You can practice using a demo account for the CRM tool 'Big In'.

2 reasons why this class is special

1. A framework that makes it easy to create CRM strategies,

Marketing direction diagnosed with a framework

If you know the importance of CRM but find it difficult to establish a strategy, we can quickly diagnose the current state of our brand and set the direction we want to move forward through a simple framework provided by Ofino Marketing.

We look at why we should focus on existing customers rather than new customers, and build a strong relationship between customers and brands through community building methods → creating the first point of contact with customers → strategies for establishing lasting relationships.

2. Don't stop at strategy.

Practice CRM solutions that help you do it yourself

In addition to theoretical learning, we also practice building and implementing CRM. Through the process of analyzing sample data, you will learn how to diagnose the current product/service situation and develop strategies. By utilizing the CRM and Martech solution “Big In”, you can directly implement the required execution strategy according to each purpose of CRM.