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[Braze training] Mastering CRM marketing from basics to practice

Beginner
18 chapters · 7 hours 58 minutes
English · Japanese · Korean|Audio Korean

Check out what classmates have to say!

Skills You’ll Learn

Get a 'real' hands-on experience with Braze

Let's deal directly with the “Braze” tool, which is actively used in the business.

CRM A to Z

We will easily explain the essential concepts from basic CRM theory to practical use.

LEVEL UP! Personalized messages

Here are tips for sending personalized messages that guarantee high open rates and conversion rates.

How to communicate effectively with users

Learn how to effectively communicate with users based on user data.

Tackle all CRM channels

It covers push, email, in-app messaging, SMS/RCS, and Kakao Channel.

CRM case studies

You can learn CRM more easily through CRM campaign case studies.

크리에이터 소개

▶ Creator introduction




Why CRM marketing?

CMR 마케팅의 중요성

▶ The importance of CMR marketing


CRM is important, OK

So what do you learn in class?

클래스 수업 내용

▶ Class lesson content


We cover everything from planning and setting up CRM campaigns through Braze, a message automation solution used by many companies! From planning to actual operation of advanced CRM campaigns such as A/B testing, personalized messages, and campaigns based on user behavior dataExperience it up to!



What kind of tool is Braze?

So can I try out the tool myself?


Braze automatically sends personalized messages from various message channels, platforms, and devices such as push messages, in-app messages, and emails by dividing segments according to user behaviorThe world's leading marketing automation and customer lifecycle engagement platform that helps you do it. Many domestic and international companies are building successful customer relationships with users through CRM marketing through Braze.





[Notes before attending the course]

To take this class, you must purchase and install the Braze Tool.


Vivid reviews from students who first met the class!

Class Kit · Coaching Session

Required for the class

Here is an introduction to the kit.


1. Braze training kit (5 months/1 year pass)

No more marketing lectures that end after listening only to theory!

Set up campaigns to your heart's content with a Braze lab account linked to the lab app. You can find Braze, a CRM marketing tool that companies use on a large budget, for less than 100,000 won!

  • 5-month pass: 49,900 won
  • 1-year pass: 83,200 won

  • Grant a Braze lab account
  • Use the training app linked to Braze
  • Hands-on functions: App message channel (push, in-app message, content card) + Kakao channel+ SMS channel sending
  • Email+ web message channels (web push, in-browser messages) are not practicable.



❗ This is the main guide.

In accordance with the “Electronic Commerce and Consumer Protection Act”, refunds are not possible after authorization has been granted for downloadable products, so please check before purchasing.

  • We will send you permission to use the Braze program within 2-3 business days to the email address you provided when you paid for your order. Please make sure that the email address you used to sign up for Class 101 is correct before making payment.
  • We will grant you permission to use it according to the purchase period (5 months/1 year).
  • Some of the curriculum for this class is taught using the BRAZE program.
  • Please also prepare a program for a smooth course.
  • If you don't currently have access to Braze, we recommend purchasing a lab kit.

[Procedure]

1. After payment, we'll send you a message with a link to install the lab app and a link to enter the Braze invitation email.

2. Please sign up by entering the email you registered for Class 101 in the invitation email entry link.

3. After checking if the email matches, we'll grant you permission to use your braze training account within 2-3 business days.


Curriculum

Creator

NNT

NNT

Hello, I'm Park Hye-ji and Lee Chae-yeon, CRM marketer.

Together with the CEO of the Landscape Award, we planned the most practical class that will be helpful to the students. I would like to share with you the know-how I gained based on marketing consulting experience from various clients such as Today's Home and E-Land Mall.


You don't need to have basic knowledge! I'll help everyone feel the appeal of CRM marketing easily and quickly. From CRM marketing theory to practical training on Braze tools used in businessPlease pack it all in one until! 😎

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Notes on Copyright Protection

  • All videos and materials included in the class are protected intellectual property under relevant laws.
  • You may face legal action if you copy, distribute, transmit, modify or edit the videos or materials included in the class without permission.
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