*** Classes on the online teaching platform 'Grow' (Grow) will be shown exclusively on CLASS101+. ***
About the class
Does Google Analytics (GA) still seem difficult?
Here's a detailed explanation of how to install Google Analytics on our website. For many marketers, especially CRM (Customer Relationship Management) marketers, it can be said that analyzing customer behavior patterns is a major challenge. At this time, it is important to use Google Analytics in order to easily identify this customer behavior pattern analysis.
This course covers the process of understanding the concept of Google Analytics and installing Google Analytics yourself. First, install Google Analytics, and then look at the menu structure. Afterwards, we'll set up e-commerce and explain the essential concepts related to Google Analytics in detail. Especially if you're new to Google Analytics, it's important to know frequently used terms and search for relevant examples. Would you like to get started with Google Analytics with me?
Course effect
- Installing GA on our website
- Understanding the various terms used in GA
- Understanding the various reports frequently used by GA
Recommended target
- People who have installed Google Analytics (GA) for the first time
- Year 1-4 marketers who can't properly utilize Google Analytics (GA)
- Single marketer with no one to share Google Analytics (GA) concerns
Curriculum
Creator
Dae-jung Kim
Hello, I'm Kim Dae-jung, the CRM marketer of 'Kmon', the No. 1 freelance market in Korea.
My role at Cmon is to increase retention so that more customers stay and use our services more frequently for longer periods of time. In order to increase retention, we are working on various projects utilizing CRM marketing, which has recently emerged as a trend.
As the term CRM (customer relationship management) suggests, in the end, it's important to understand what kind of behavior patterns our customers have. I use various analysis tools such as Google Analytics, Amplitude, PowerBI, and Tableau to examine our customer behavior patterns.
We also provide CRM marketing mentoring to current CRM marketing practitioners such as Hyperconnect, Elegant Brothers, Reedy, Gangnam Sister, Tal Ying, Pet Friends, Human In, Avery, and My Real Trip through various educational institutions.
Everyone goes through trial and error. It takes more effort and time alone. Why not ask someone who has already gone through a difficult process? Experience a moment that reduces trial and error through this course.
