The crux of the matter!

“Brand” and “branding”

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👩🏻‍🦱 I made sales by running ads, but I feel like I'm barely making money with the singleness!

👧🏻 I've created the product, but it's hard to set the tone for branding, such as “logo creation” and “naming”!

👦🏻 It's almost the same product as the competition, but I can't think of any other way to beat the competitor other than the price loss!

The most important thing

'Brand Identity' ✨

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The problem is 'Brand identity'It occurs when it is not equipped.

Just as good ingredients are necessary to make delicious food, the elements that make up the brand, such as the logo, naming, and ingredients, can be carried on naturally only if the brand base is in place. However, the process of finding a brand's identity is overwhelming. We've included everything so that the process doesn't get any more overwhelming! 😎

Hello,

I'm Ko Yeon-hee, CEO of the branding agency.

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I majored in journalism at Boston University. However, a year later, when the financial crisis broke out, I quit everything and came back to Korea to start a “backstage business.” I was able to penetrate the essence of product sales by placing products on the street with craziness and selling goods. goods and consumers, that is 'Selling Points'with 'Target audience' It's.

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When I came online with insights I learned firsthand, I felt that selling “unknown goods” was much more difficult than selling “known products.” If so, I came to the conclusion that it should be made into a “well-known product.” Things that make people well known, that's brandingAnd, that's the part I want to talk to you about in this class.

Branding is necessary

Curriculum for everyone! ✨

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