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Skills You’ll Learn
Branding tips between images and text
Branding tips that you can immediately apply to practice without having to learn the theory hard.
Branding tips for using selling points and target audience
It solidifies the foundation of branding by utilizing the two basic concepts of sales.
The link from branding to content marketing
It maximizes utility by linking to content marketing, which is essential for targeting the MZ generation.
Naming, logo, and branding work that touches the skin
We will give you tips on naming and logo creation that you can immediately use in practice.
The crux of the matter!
“Brand” and “branding”
👩🏻🦱 I made sales by running ads, but I feel like I'm barely making money with the singleness!
👧🏻 I've created the product, but it's hard to set the tone for branding, such as “logo creation” and “naming”!
👦🏻 It's almost the same product as the competition, but I can't think of any other way to beat the competitor other than the price loss!
The most important thing
'Brand Identity' ✨
The problem is 'Brand identity'It occurs when it is not equipped.
Just as good ingredients are necessary to make delicious food, the elements that make up the brand, such as the logo, naming, and ingredients, can be carried on naturally only if the brand base is in place. However, the process of finding a brand's identity is overwhelming. We've included everything so that the process doesn't get any more overwhelming! 😎
Hello,
I'm Ko Yeon-hee, CEO of the branding agency.
I majored in journalism at Boston University. However, a year later, when the financial crisis broke out, I quit everything and came back to Korea to start a “backstage business.” I was able to penetrate the essence of product sales by placing products on the street with craziness and selling goods. goods and consumers, that is 'Selling Points'with 'Target audience' It's.
When I came online with insights I learned firsthand, I felt that selling “unknown goods” was much more difficult than selling “known products.” If so, I came to the conclusion that it should be made into a “well-known product.” Things that make people well known, that's brandingAnd, that's the part I want to talk to you about in this class.
Branding is necessary
Curriculum for everyone! ✨
▶ Class strengths
Class Curriculum1
Class details
Creator
고연희
🌼 I'm Ko Yeon-hee, the CEO of Yeonhee Nejip, an agency specialized in branding.
Whether it's a product, service, or value that needs to be widely known, we consider “selling well” as the ultimate goal. The word “buy” is also used to mean “understand.” If it is determined that the other person's statement makes sense, it's like “I buy that.” I'm not saying it wrong. Because in a capitalist world, selling something means being persuaded.
It all started 3 years ago, when I came across live commerce. While meeting a diverse range of clients, from large companies to small business owners, I desperately felt that branding should take priority over marketing that was too expensive, so I started a branding service.
There is a difference between advertising with a message and advertising without a message. Branding that goes beyond just superficial results such as naming and logos leaves a deep mark on the minds of the audience. Content marketing that touches the sensibility of consumers can lead to purchasing power that transcends all barriers without spending a penny. Everything comes from the desire to “sell well.”
Transforming your work more easily and efficiently by communicating the insights and know-how generated in the process, That's the intention behind creating this class.
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