About the class

Barista certification and capital,

With these two things, did you think all the preparations for starting a cafe were over?

Hallo I'm Che Shihu, CEO of Orbital Coffee Roasters. I currently run Orbit Seochon, Yeonnam, and Yeonhee. Additionally, as a brand director, he has participated in the branding and direction of more than 20 stores and currently works as the general director of a startup platform.

Seeing the many new cafes popping up around them, I think there are many people who still feel that starting a cafe is relatively easy. However, when you start a cafe, variables that exceed your expectations occur, and it's hard to find people who start a business prepared for them. They usually start with vague ideals and expectations. This is why the closing rate is as high as the rate of opening a cafe.

The most important value that many cafe entrepreneurs overlook is “sustainability.” And for this sustainability, everything must be thoroughly planned. I'm going to teach you how to start a successful cafe rather than a survival cafe through planning in class. In other words, we'll explore together how to succeed as a brand. We'll help you face reality and start a business only when you're really ready.

Course effect

• What kind of school should I go to? Instead of the same concerns, you can learn about the concerns you need to realistically do before starting a cafe.
• You can see what variables are behind why starting a cafe seems so easy.
• At the end of the day, a cafe is also a plan. Learn about cafe planning points that make a difference.
• I'll show you how to plan everything in a cafe, such as space, furniture, and traffic lines.
• We'll show you how to succeed as a brand rather than just a private cafe.

Recommended target

• People who vaguely dream of starting a cafe
• Those who want to prepare for the practical variables they will face before starting a cafe
• Those who are preparing to start a cafe with only capital and a barista certificate
• People who want to start a successful cafe rather than a cafe struggling to survive

2 reasons why this class is special

❶ The brand director

Tell me firsthand about cafe planning

We need to know the field first before planning. This field I work in is probably a coffee bar. You should know that if you misroute a coffee bar, you may lose 2 million won per month. In the end, these detailed plans come from experience.

To become bosses, we must be planners, or directors. A director is a person who oversees everything. Can I start a successful business simply because I don't know how to properly brew a cup of coffee?

❷ Move away from ideals and face reality

Start a cafe business with solid planning

The life span of an individual is determined to a certain extent by a “cafe.” I would like to tell you not to dare to start a business with an end in sight. Prepare to start a business when you don't know where your end is. Look back at yourself, rearrange your mindset, and make a difference.

The numbers don't lie. The startup rate and closing rate make no sense. Even closing a business takes a lot of effort and effort and is not easy at all.

Are you really serious about starting a business? Keep asking yourself the question of whether starting a business isn't just an escape, or if you're just judging by what you see and hear. And when that question is answered, I'll help you start a business based on a solid plan.

Pre-course notes

• This class was produced in 2022.