About the class

This course was when we first started working 'Wouldn't it be easier to work if there were lectures like this?”It started with that in mind. I went through a lot of trial and error while communicating directly with clients and designing, but I had never learned these anywhere.

Brand design is not my own work; it is a process of creating the face of a brand by communicating and collaborating with people in different fields. Since they have different areas of expertise, their perspectives on a single brand are bound to be different. Therefore, when you design, you may experience requests that you don't understand, or where it becomes difficult to design according to your own wishes.

This course teaches how to communicate with various people and accurately identify the direction they want, as well as how to accurately express the direction that classmates want and how to express their desired direction with design. I hope that through this course, you will move away from being a designer who only does what your boss or client tells you to, and grow into a designer who can accurately and convincingly convey designs.

Course effect

• By understanding the entire process of planning and completion of a brand, you can get a complete picture of every process of work.
• The concept of brand design can be logically clarified.
• It helps create design results that both clients and designers are satisfied with.

Recommended target

• Brand design practitioners who want to become key personnel (intermediates in the 3rd to 4th year)
• A junior designer who just joined the brand design job
• Freelance designers who want to propose designs that satisfy clients
• Designers who want to facilitate communication with design clients
• Those who are curious about how a brand design company works

Pre-course notes

• I'll be using Adobe Illustrator 2023 from the middle of the course.
• Adobe Illustrator can be used in both Windows OS and Mac OS environments, but in-class exercises take place in a Mac OS environment.

Three reasons why this class is special

❶ Designers with 10 years of experience gathered

Ohseven official design class

▲ <Acapera Specialties> Design

▲ <D.D.D> design

▲ <Bevercity> design

▲ <Laneige Holiday Edition> design

▲ <ENERF PROJECT> DESIGN

This course is the content of O7's official lecture, and the directors and managers share not only individual know-how but also details how the entire design process works in the company based on 10 years of practical experience. What is the process used to create OSEVEN's design? We have prepared it for those who are curious.

❷ From meeting with the client to the end of the project,

A to Z class covering practical work for a design company

This class captured the process of working in a design agency. The first meeting with the client starts by identifying their desired requirements and planning direction.

• What message is the brand trying to convey?
• How do you present your message visually?
• How do we apply visual language?

I will explain the flow of all the concerns that designers have to do by solving them in the course. I'll share O7's unique work process and know-how to listen to client stories and visualize them.

I'm not going to tell you about designing while sitting at a computer. Only in this class can you find know-how that you can't hear anywhere else, such as what needs are hidden in the brand planning book given by the client, what meaning can be derived from research, how to derive a concept, and how to express a concept through design.

❸ Able to learn a sense of practice

Vivid Case Study Stories▲ Case Study Example 1

▲ Case Study Example 2

I created a lecture based on the best cases from Oseven's hundreds of projects. The design field is also diverse, such as food, cosmetics, and daily necessities, so you can experience brand design in the hottest industries indirectly through this class.