About the class
This course was when we first started working 'Wouldn't it be easier to work if there were lectures like this?”It started with that in mind. I went through a lot of trial and error while communicating directly with clients and designing, but I had never learned these anywhere.
Brand design is not my own work; it is a process of creating the face of a brand by communicating and collaborating with people in different fields. Since they have different areas of expertise, their perspectives on a single brand are bound to be different. Therefore, when you design, you may experience requests that you don't understand, or where it becomes difficult to design according to your own wishes.
This course teaches how to communicate with various people and accurately identify the direction they want, as well as how to accurately express the direction that classmates want and how to express their desired direction with design. I hope that through this course, you will move away from being a designer who only does what your boss or client tells you to, and grow into a designer who can accurately and convincingly convey designs.
Course effect
- By understanding the entire process of planning and completion of a brand, you can get a complete picture of every process of work.
- The concept of brand design can be logically clarified.
- It helps create design results that both clients and designers are satisfied with.
Recommended target
- Brand design practitioners who want to become key personnel (intermediates in the 3rd to 4th year)
- A junior designer who just joined the brand design job
- Freelance designers who want to propose designs that satisfy clients
- Designers who want to facilitate communication with design clients
- Those who are curious about how a brand design company works
Pre-course notes
- I'll be using Adobe Illustrator 2023 from the middle of the course.
- Adobe Illustrator can be used in both Windows OS and Mac OS environments, but in-class exercises take place in a Mac OS environment.
Three reasons why this class is special
❶ Designers with 10 years of experience gathered
Ohseven official design class
▲ <ENERF PROJECT> DESIGN
This course is the content of O7's official lecture, and the directors and managers share not only individual know-how but also details how the entire design process works in the company based on 10 years of practical experience. What is the process used to create OSEVEN's design? We have prepared it for those who are curious.
❷ From meeting with the client to the end of the project,
A to Z class covering practical work for a design company
- What message is the brand trying to convey?
- How do you present your message visually?
- How do we apply visual language?
I will explain the flow of all the concerns that designers have to do by solving them in the course. I'll share O7's unique work process and know-how to listen to client stories and visualize them.
I'm not going to tell you about designing while sitting at a computer. Only in this class can you find know-how that you can't hear anywhere else, such as what needs are hidden in the brand planning book given by the client, what meaning can be derived from research, how to derive a concept, and how to express a concept through design.
❸ Able to learn a sense of practice
Vivid Case Study Stories
I created a lecture based on the best cases from Oseven's hundreds of projects. The design field is also diverse, such as food, cosmetics, and daily necessities, so you can experience brand design in the hottest industries indirectly through this class.
Curriculum
Creator
ohSeven
Hello, this is O SEVEN.
Over the past 8 years, we have met more than 50 clients and worked on more than 500 diverse design projects. For clients who want to provide consumers with a consistent brand experience, we have established a design process that starts with research, establishes brand strategies, and creates visuals that represent identity. I decided to give a lecture because I wanted to share OSEVEN's design process and know-how that has been built up in this way with many people.
Meet OSEVEN's portfolio!
- Behance (https://www.behance.net/ohseven)
- Instagram (https://instagram.com/ohseven_design)
- Official website (https://ohseven.co.kr)
Q&A with OSEVEN
Q. Please tell us about the unique advantages of this class that you would like to brag about!
It's a course created by a design company. There are already many courses that teach excellent individual know-how in the field of brand design courses, but there is still not much content that is taught systematically at the company level, so I decided to plan this course.
Q. Is there anyone in particular who would like to recommend this class?
Recommended for junior and senior designers working for design companies. It's important to be good at your role in a design company, but you can only grow if you have a perspective that knows how to understand the whole process!
Q. What are your dreams for the future?
OSEVEN aims to be the best brand consulting design company in Korea. I want to create an organization where designers can produce good results in a good environment, so both clients and our designers are happy.
ohseven_design
ohseven_design
Ohseven