Google Analytics 4, let's learn it properly once and keep using it in practice! Improve the use of data analysis and improve my performance!

This is a Google Analytics 4 course for practical masters.

This course covers everything from initial GA4 setup to external data integration and custom report creation for Google Analytics beginners and practitioners who need data analysis

It contains all the learning content needed for practical work and helps you use it right away.

I learn something like this!

Understanding the evolution of Google Analytics
GA4 initial setup guide and structure understanding
Learn by type of GA4 practical essentials
Practice analyzing marketing campaign performance using GA4
Generate custom reports and train analytical models
GA4 integration guide with external services

GA4 Why should I learn it?

In the case of brick-and-mortar stores, it is possible to visually check which customers go through what journey to finally purchase the product, so marketing of the main product can be carried out immediately. However, you can't see with your own eyes the journey of customers who are actively spending in the ever-growing online market.

Google Analytics 4, which uses event-based data on websites and mobile apps, We make it easy to obtain campaign results and insights by understanding the online customer journey in detail. In other words, GA4 is not just a tool for analyzing data; it is a tool for understanding “consumers” and “improving” the direction of business.

With the end of the Universal Analytics (UA) service in July 2023, data collection will only be possible through GA4. If GA4 is introduced at the end of UA, previous data cannot be confirmed, so it is necessary to introduce and load the data in advance. Therefore, it is time not only for companies that first introduced GA4, but also for companies that used UA to start GA4. In particular, unlike UA, which aggregates data on a session basis, GA4, which measures data based on events and the parameters of each event, enables deeper analysis through exploratory analysis rather than basic reports.

However, if you want to start from scratch, unlike UA, which is easy to operate, only wasteful data will flow out because you don't know how to link external data and use and visualize data from GA4. hereto Through this course, Maso Campus will create an “eye” in the online market that can improve campaigns by collecting log data from GA4 and analyzing funnel-centered customer data.

I recommend it to people like this

GA4 introduced for the first timeOr executives planning to switch from existing UA to GA4
Marketers/founders who want to actively use customer data
Performance marketing, grow hacking, etc. Data-based performance analysis is required Marketeer/Planner
Not a complicated theory GA4 courses that can be directly applied to practiceJunior marketers looking for
Create custom reports and apply various visualizationsPractitioners who want to do it
E-commerce operators who want to understand consumer behavior at the funnel stage
Students who want to improve their ability to use Google Analytics, an essential tool in the job market

After listening to the GA4 Complete Conquest Practical Master Class

<Google Analytics GA4 Complete Conquest Practical Master Class> After listening to the lecture,

You can secure the following competencies.

— Understanding and using GA4 key topics: Ability to fully understand and 100% use various terms and topics in GA4 that are unfamiliar

— Understanding GA4's different event tracking methods: Events that Google measures and automatically monitors, and even events that I can track myself! Ability to easily apply and analyze complex tracking

— Create custom analytical reports and derive insights: Ability to improve understanding of our customers through various exploratory data analysis such as free form, inflow path analysis, and segment overlap analysis

— External campaign tracking: Improve the ability to analyze data paths and visualize data through practice of installing code directly on the T-Story blog and setting event data

— Link external channels and Google services: Ability to effectively manage data by linking external marketing channels with Google's various services (GTM, Google BigQuery, Google Ads, Google Search Console)

Course features

GA4 is now not an option but a necessity! Don't put it off any longer and apply <GA4 Complete Conquest Practical Master Class> right into practice!

Step 1. Google Analytics 4 understanding

event? log? Dimension? GA4 terms and features are still unfamiliar! With a course based on the latest GA4 version, you will learn basic functions and settings from the evolution of GA. Since exercises are conducted using a Google demo account, anyone can learn even if they don't have a corporate website or customer data. Even those who adopt GA4 without in-house developers can collect data by learning the tracking code operation process easily and without complexity.

Step 2. GA4 Track events

In GA4, in addition to events automatically measured by Google, you can also directly implement events that suit your business. It introduces how to use Gtag.js to track events and makes it easy to check e-commerce data.

By defining custom events, we can gain meaningful insights by understanding how our customers are behaving and where they are coming from within the website/app.

Step 3. GA4 Create custom reports

You can design GA4 custom reports that are perfect for your company and organization and derive insights by specifying segments from the desired perspective. Explore the inflow path through funnel analysis until “the customer searches for the product, makes the payment in the shopping cart, and makes the final purchase,” and verify the hypothesis directly through segment analysis reports.

You can develop the ability to set business goals and prepare for various issues by utilizing the 'predictive function', which is the greatest strength of GA4.

Step 4. Analyzing marketing campaign performance

How are the results of this marketing campaign different compared to previous campaigns?

Which marketing channels contribute the most when purchasing customers move from other websites to our site/app?

After learning GA4's contribution analysis model, calculate conversion contributions for machine learning-based inflow channels! You'll see the answer to which channels and touchpoints to focus on and how to allocate your marketing budget.

Learning content

1. Obtain T-Story GA4 analysis data!

2. Use the Machine Learning Insights Report!

3. Track e-commerce events!

4. Use exploratory data analysis to create your own reports!

5. Analyze channel contributions with conversion path reports!

Expected Questions Q&A

Q. Do players need knowledge about Google Analytics?

A. Even if you don't have player knowledge, you can listen to it! It is designed so that even those who are new to GA4 can use it in practice, and we will teach you the basic settings and integration methods that are important step by step in the initial settings.

Q. Are there any requirements or requirements to take the course?

A. Since this is a practice-oriented course, it is a good idea to prepare a dual monitor or an extra device that can separate the lecture screen from the practice screen.

Q. I'm a beginner who has never done data analysis, is it okay to take the course?

A. Yes, even beginners are fine! Anyone can learn how to look at data through simulation and what segments to test hypotheses through learning.