The most powerful tool to strengthen brand image, 'character'

Recently, brands have gone beyond simple logos and colors

Stories and emotions are conveyed through 'character IP'.

The power to make products and services more friendly and brands memorable for longer.

At the heart of this is the character.

There are already so many characters around us

From kid-friendly content to brand mascots,

Characters are the most emotional point of contact between people and brands.

In this class, the character is planned, designed, and guided

It covers the process of growing into a brand asset step by step.

기술과친절의 클라이언트

Technology and practical know-how from a friendly studio that has produced characters for leading domestic brands such as Lotte, Kbank, SM, Hy, and Hyundai Department Store

I have been working as a character brand designer for over 5 years,

He has been leading the character branding studio “Technology and Kindness” since 2023

I'm Kim Kwan-woo, the CEO.

기술과친절의 클라이언트

Lotte World, Kbank, SM Entertainment, HY, Hyundai Department Store, etc.

Based on experience gained from various large enterprise projects,

Character planning → design → guidebookExpanded to

Practice-oriented processes will be shared in this class.

Characters that are not just “cute,” but the story of the brand

Character branding isn't complete with simple drawing skills.

A character that grows as a brand asset requires the following four key points:

Identifying client needs — understanding the direction and purpose of the brand
An attention-grabbing sense of design — a form that reveals individuality and emotion
Sustainable friendship — an emotional bond with customers
Expandable structure — usability leading to products, videos, exhibitions, etc.

When these four things are combined,

Only then will the IP of the character representing the brand be completed.

Know-how that has been taught to over 200 offline students

Teaching know-how validated through portfolio feedback from over 200 studentsIt is a practical curriculum based on

Character branding, from beginner to practitioner

Preparing to get a job Aspiring character designer, in charge of brand practice Designer/marketer,

And I want to show my own character to the world originatoruntil!

This is a practical class that covers everyone from character branding beginners to practitioners who want to build a solid foundation.

Actual use in business Character branding approach and processCapture it as it is, everyone has their own character How you can develop it into a brand assetYou will learn

Notes before taking the course

This class is conducted using Adobe Illustrator 2025, Adobe Illustrator Beta, Adobe Photoshop 2025, and Google AI Studio (Nano Banana).
For a smooth course The program must be purchased and installed separatelyI will.

Creating character designs that go beyond cuteness and create brands

Creating character designs that go beyond cuteness and create brands