“BX design isn't about drawing a logo.
It's about designing what kind of experience a brand is remembered for.”

Growing up as a branding practitioner,

TBD's practical guide to BX design

Brand design terms that are confusing every time you look at them

Clearly defining a process that changes from project to project

It's an important key to growing as a BX practitioner.

This course doesn't cover logo shapes and expressions that change from project to project.

A valid project flow and no matter which client you meet. Unchanging branding

The focus was on the process of learning about elements.

Not a designer who stays as a “worker” in front of a client,

BX designers to provide direction and solve problems togetherIt contains tips for growing into

Through the example of TBD's outsourced project applying the project flow carried out by PlusX

We will deliver content useful to prospective and junior designers in their practical experience.

It's not about starting by drawing

1 Identify the client's needs

2 The process of analyzing the current state of the brand and

3 The process of synchronizing the sync with the Xi'an shared exchange client

From project kickoff interviews to delivery of guidelines.

The client's needs met my skills until it became an experience

We've selected only the essentials of every process.

*The full version of the booklet can be viewed in this video