🎬 An incumbent video director proves it with a smartphone.

How your taste becomes' capital 'and everyday life becomes a 'global brand'

Hallo I'm a commercial video director and lifestyle creator “Reaper (Reaper).”

We consume and record something every day. However, someone's video simply remains a “diary,” and someone else's video becomes a “brand” that the whole world is paying attention to. Where does that difference come from?

A cinema camera worth tens of millions of won? flashy lights? Complex editing skills? It's not.

There is only one truth I've learned in the commercial video and film scene for 10 years. What moves people's hearts is not technology, but rather the director's “interpretation” and “perspective” of the target.

This class is in your hands One cell phoneWith, it's the definitive guide to turning your corner into a studio that communicates with the world.

🏛️ Chapter 1. Why “philosophy” rather than technology?

The French philosopher Jean Baudrillard (Jean Baudrillard) said this in his book <Consumer Society>

“In modern society, we don't consume objects (objects); we consume the symbols (signs) and differences (differences) of those objects.”

The same goes for the content you create. People don't just come to see a pretty screen.

Your “perspective” on the world and 'taste'In other words, they come to consume “differences” that are different from others.

In this course, I'm not going to just talk about functional things like “edit a cut like this” and “write this for subtitles.”

How can you replace your unique taste with an “attractive symbol (brand)”,

It starts with the essence of the humanities.

🌏 Chapter 2. Becoming a 'global creator' that transcends language barriers

Is he a good YouTuber who talks a lot in Korean? True global content transcends language barriers

“Visual (Visual)” and 'Sound (Sound) ', and we communicate with “Mood (Mood).”

As a cinematographer, I generously share my know-how.

Mise-en-Scène (Mise-en-Scène): How to arrange an ordinary desk in my room like a movie set
Storytelling (Storytelling): A production method that immerses viewers with only the flow of the video without a single word of dialogue

As soon as you learn this, your target is not Korea's 50 million people, 8 billion people in the worldIt expands to

💡 Chapter 3. 3 things you'll get in this class

1 ️ ︎ Equipped with a “perspective (perspective)” that is different from others.

German philosopher Walter Benjamin (Walter Benjamin) called the unique atmosphere of works of art “Aura (Aura).” Instead of living according to the trends that everyone else lives, you learn how to select products and curate a lifestyle with your own standards (aura). This is the beginning of branding.

2 ️ ECT A professional's gaze is implanted into a 'cellphone'.

A heavy camera is rather a burden. Mobility to instantly record when and where inspiration comes to mind. At the same time, I will be teaching a “cinematic mobile shooting/editing routine” that doesn't miss out on quality.

3 ️ ︎ I myself become a “genre.”

A process that goes beyond buying something by looking at someone's review and gaining trust, “I can trust what Reaper writes.” You yourself become a moving company and brand The essence of personal brandingYou will experience it.

🚀 We invite you

This class isn't just a place to teach how to be a YouTuber.

Discovering oneself (Self-Discovery), sublimating life into art (Art of Living), and communicating with the world (Connection) It's a humanistic journey.

Don't live according to other people's eyes anymore. Now the director is “you.”

with that ripper, A movie called YouCrank-in (crank-in).

Global lifestyle branding with a single mobile phone: How your 'taste' becomes capital

Global lifestyle branding with a single mobile phone: How your 'taste' becomes capital