Find your competitive edge through creative storytelling!

An age where AI has made its way into our everyday lives.

The planning and marketing of products, services, and brands is no exception.

This is an age where AI does everything from planning, production, and transmission to result analysis and reporting.

Where can we find our competitive edge?

We invite you to a world of product/service/brand planning and marketing from an emotional marketing perspective that AI can hardly understand or create.

“We now live in an age where we buy and consume for satisfaction rather than survival.”

Satisfaction isn't just explained by rationality or rational judgment. Storytelling is the only way to understand human psychology and emotions and lead them to acts of satisfaction.

In this course, we will look at examples and phenomena about the major paradigm shift that began to become deeply entrenched in our work in the AI era, and then reflect on why creative human storytelling is necessary in the AI era.

I will explain the power of storytelling, the 7 attributes of successful storytelling, and 22 storytelling techniques in 3 categories with specific examples of successful application.

Furthermore, I would like to provide a guide on the planning and application process for creating and applying successful storytelling stories in practice.

“Marketers who are good at work create stories” (2025. Author of Maeil Keizai Shimbun),

A lecture composed directly of the author by Storypacker Park Hee-sun.

I am convinced that it will be a meaningful course for business and service planners, brand managers, founders, marketers, business founders and operators, new business promotion practitioners and managers, investors, students, and the general public.

일잘하는마케터는스토리를만든다

In the AI era, storytelling planning and marketing practices to win the hearts of customers AtoZ

In the AI era, storytelling planning and marketing practices to win the hearts of customers AtoZ